Today's Featured Article
Mar
10
Written by Taylor - Leave a Comment
We recently started a side project working with people who have never had a website, a blog, or anything that requires more than opening an email – and sometimes they can’t even do that.
They’re all small business owners.
When I spoke with them about their business, they all had one common question: “Why is having a website is such a big deal?”
Most people asking this question smile and nod when you tell them they really need a website, but most of them are thinking, “This person is trying to sell me something I don’t need. I’ve been doing fine for the past 10 years. Now this whippersnapper comes along and thinks his little internet thing is the next big revolution? I don’t need that. Never have, never will. Been doing <em>just</em> fine without it.”
Well, they’re right, to a certain extent. The people I’ve spoken to have managed to be successful in their business. Many of them started with nothing 10 years ago and they’re still around running their business today.
And frankly, we ‘net-savvy people do talk about the virtual world and technology like we really can’t imagine how those businesspeople ever managed without it.
But these people really do need the internet. Should you ever be in a situation where you’re trying to explain to someone why getting online is a really, really good idea, tell that person this:
<strong>People Don’t Use the Yellow Pages Anymore</strong>
When was the last time you hauled the business directory off the shelf and looked up a business when you needed one? I’m betting it’s been a long time. The last time I needed a plumber, I looked one up online. The last time I needed the phone number, I looked online. The last time I …
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