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The Customer Is Always Right
When I was young and working in sales, I never fully understood the reasoning behind the phrase, “The customer is always right”. I had seen so many customers who ran the sales staff ragged with nasty attitudes and indecision. Nothing was ever right.
These people had a snarky comment for everything until they shot down every [...]
30
Cleaning Up Your Language: That Is
Concise writing is a must for the virtual world. People don’t have time to do much anymore, and even reading takes a hit, as individuals skim and scan text on the Internet to get exactly what they need and want; no more, no less.Cleaning up your language to have concise, snappy writing that says it [...]
28
Putting the Finger on Professionalism
Being professional is a tough thing to put a finger on. My personal opinion is that a professional attitude is one where you give the impression of authority and expertise, answering the person’s questions with confidence.
That doesn’t mean being short and snappy, though. That also doesn’t mean sounding condescending or untouchable. One-liner emails [...]
25
Customer Feedback
Improvement is something that never ends for a business, no matter what that business happens to be. We want our products and services to be better, our websites to be more efficient, and we want to increase our profit margins by having more satisfied customers. Knowing what you need to improve about your business and [...]
24
Do Emails Even Count?
Your portfolio looks spiffy. There isn’t a word out of place, and your punctuation is just right. Your bid proposal looks great too, and the grammar is perfect. You’ve got everything set up to impress, wow, and show off what you can do. A project you’re interested in gets posted, and you slap your [...]
22
No Place Like Home Page
Creating a home page for a website isn’t easy. Many people try to cram as much information on that first page as they can, including all the company’s information, ads, promotions, news, search bars, and subscription registrations.
While your site’s home page as your first impression to visitors and potential customers, you don’t want to make [...]
21
Cookie-cutter Bids
Many buyers don’t like cookie cutter bids. If they’re going to do business, they like to know who they’re going to be working with. A personal note or message can make the difference between your bid being noticed and only getting a glance.
There’s nothing wrong with cookie-cutter bids, though. Everyone is busy, and it takes [...]
19
I Can Do Anything
It’s a rare day when I admit I can’t do something. Harry often comments on my brimming confidence and attitude that I believe I can do anything – or at least give anything a valiant try. Trying, in turn, lets me learn something new and gain those missing skills. Sometimes, though, things don’t always go [...]
14
Internet Survival for Small Business
We’d all love our online business to work for us while we sleep. The reality is that it takes more effort to promote your business than putting up a website that sells what you offer. Marketing and promotion, along with some good SEO tactics, will make the difference between going bust and getting noticed.
You [...]
14
Organize Your Thoughts
You’ve just landed a large writing project, probably much larger than you have ever completed before. Sure, you can whip out 500 words with no problem, but now you’re facing a job that has ten times that word count.. How are you going to fill all that empty space? It certainly looks like a daunting [...]
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Social Hookups
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