Lately, there have been some pretty big changes happening to the JCM website. Marketing consultation has paid off, and we’ve been integrating a lot of the suggestions for a cleaner site overall. We like the look, we’re still working on it, and anyone who wants to comment on the overall layout and design is more [...]
Who Are You Writing For?
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In the virtual world of online business, you have to write for your target audience, but for the whole world as well. Unless a client specifies the audience is located in a certain city, state, province or country, you have to use terms and phrases that are universal to all. While I am American, I [...]
How Effective Is Your Title?
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What’s in a title? Everything. A title embodies the essence of your article, ebook or blog post in only a few words meant to grab a person’s attention immediately. Even as I write this, I keep tweaking my own title to make sure it fits. A catchy title isn’t good enough, though. You can have [...]
A Quick How-to for Article Marketing
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Driving traffic to your site is important, and one of the best ways to do that is through article marketing. There are a few dos and don’ts, though, so before hiring someone to write your articles, make sure your article marketing campaign will be effective. Here is a look at what to do – and [...]
How Much Will This Cost Me?
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The inevitable question of anyone considering buying a product or service is, “How much is this going to cost?” While it would be great to have an easy answer for copywriting, the reality is that what a project will cost depends on the details of the project. Most of the time, it’s easy to set [...]
Increasing Site Traffic on a Budget
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It’s amazing how many methods are available for increasing website traffic, and it can be difficult to find which traffic-driving strategy works best for you. You want it to work fast and be as cost effective as possible. Cheap is good, but free is better if you’re on a tight budget. There are a few [...]
Finding Legit Freelance Copywriters
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Legit freelance copywriters may be a bit of a challenge to find. As with any profession, there are scammers and individuals who just won’t do a good job, and many who fake being something they aren’t. There are a few ways to track down legit freelance copywriters, though, and there are also a few ways [...]
Marketing Critiques
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Many people would love to have someone critique their site. Is it optimized enough? Are the graphics okay? Is the copy compelling? Can people navigate easily? A marketing consultant – and there are a few good ones out there – will do just that. If you ask a marketing specialist to critique your site, you [...]
Whips and Chains: Being Realistic about Turnaround Time
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There are people who want great ebooks to sell or give away and they want them now. Yesterday would be even better, in fact. These are the clients who will firmly state, “This100-page ebook must be completed by June 20,” while still in the initial project description phase. The client hasn’t said they’d like the [...]
Effective Downtime
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After you’ve freelanced for a while, you will come to notice a pattern emerging from your workload. Once you’ve placed your bids and gotten the jobs rolling, your activity level will spike considerably. You might reach the point where the work seems like too much to handle, even, and that it’ll never end. But believe [...]
