No wonder copywriting rates are confusing. There’s a copywriting rate for sales letters, one for articles, another for ebooks… Rates for writing vary widely, and there doesn’t seem to be much rhyme or reason to the differences. There is rhyme and reason, though. Freelancers base their copywriting rates on industry standards as well as [...]
A Little South Of Perception
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Sorry, James, I had to hijack your topic. You know, it’s funny how when you’ve worked with someone long enough, you often catch moments in the mirror of what the other person is going through. Lately, I’ve been doing a lot of thinking about what I am. I love titles. James would be the first [...]
Perception of Value
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A friend of mine made a comment today that copywriters are the low men on the totem pole. I instantly agreed; public perception of the value of a good copywriter leaves much to be desired. Later, I got curious. I often do, when bored and looking for amusement, and off I went in search of [...]
The Effects of Misjudgement
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My mother called me the other day and quietly, firmly, authoritatively informed me that I have ruined reading for her forever. The situation began with a rather strange week. I had two assignments for two different clients, both on topics that I’m very familiar with. I completed the assignments, emailed them out and [...]
Are There Standard Writing Rates for Freelancers?
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Finding out fair writing rates before you find a freelancer is a challenge. Comparison shopping is important to an informed decision, but writing rates of freelancers vary so widely, it’s hard to know what a good rate is and what is overcharging. How can you tell if you’re getting a good deal? Those are tough [...]
Working from Home the Right Way
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Working from home for money sounds fantastic to many people. No more boss hanging over a shoulder, no more daily grind, no commute… You can choose your own hours and work in your pajamas, if you want. Yep, working from home for money sounds fantastic. It’s the life. One mistake that happens when people take [...]
Writers who Publish: Better than the Rest?
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I’ve noticed something interesting happen when the word “published” is tagged to a writer’s list of accomplishments. “Published” often creates a lofty, slightly arrogant impression, but more than that, people suddenly take the writer seriously. Something else happens: the writer’s rates skyrocket. Why? Think about this for a minute. Why do we perceive someone who [...]
Headers Help
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Writing for web content involves a few tricks for fast reading. Screen reading is tough on the eyes, and people don’t take the time to read web content thoroughly. They skim, they pick out what they want, pausing to read a few sentences, and then they skim some more until another sentence catches their attention. [...]
The Midnight Hour
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I’m sleepless these days. For some reason, 3am seems to be the time where I start to prowl, and it’s difficult to get back to sleep. So, like any other person with an addiction to computers, I check my email. I do a little bit of work and maybe answer a few emails. I might [...]
The Right Web Copywriter for a Sales Marketing Page
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Finding a web copywriter for a sales marketing page isn’t easy. There are a slew of freelance writers out there, but that doesn’t mean all web copywriters can write a sales marketing page. A web copywriter for a sales marketing page needs a special knowledge of what snags a reader’s interest, what catches the eye, [...]
