Almost all good stories need conflict – and not the epic battle-style of conflict. The conflicts that bring characters alive are the smaller conflicts that occur between two people, a small group and the internal conflicts we deal with on a daily basis. Conflict adds an incredible amount of depth to characters. Without conflict, a [...]
Running with The Wolves as Nature Intended
Written by - 83 Comments
Nature doesn’t like large groups. Overcrowding leads to harsh living conditions, as creatures fight for survival. They eat all the food and starve their neighbor. They snap at others and guard their own closely. Stress reigns. Each animal seeks only its survival. Soon, death occurs. The numbers are cut harshly, the groups become small and [...]
Website Content: Are You Turning Readers Off?
Written by - 44 Comments
We’re at Day Seven of our marathon series, Writing Website Content. We’ve moved through specializing in website content writing, the right questions to ask buyers, how writers are like website tour guides, why great headlines are important, how to lose 7% of your client’s customers and why you should never be clever and always be [...]
Arrested, Questioned and Convicted: Chartrand’s Legal Affairs
Written by - 2 Comments
Recently, James had a little run-in with the law. It all started innocently enough, with his weekly feature post at Copyblogger discussing personal branding prison. So far, James had managed to stay out of jail himself, and life was looking good. He managed to work in a post over at SmallFuel Marketing, giving away some [...]
Clever Website Content Writing that Converts
Written by - 35 Comments
Welcome to Day Six in the series on Writing Website Content. Last week covered specializing in website content writing, the right questions to ask buyers, how writers are like website tour guides, why great headlines are important and how to lose 7% of your client’s customers. Today, we’re focusing on tips and tricks for writing [...]
Drive-By-Shooting Sunday: Technosyncrocity
Written by - 38 Comments
“Do you have a clear shot?” Harry peered down to where James was squirming into a better position. “Shhhh…” An impatient hand waved Harry off. That was followed by a muffled curse and James wriggled again. If he could just… “Okay, hold on,” he whispered, taking careful aim. Tightly focused, he squinted down the sights [...]
A Confession: James is Not Canadian
Written by - 67 Comments
Canadians. Crazy. Eccentric. Curious creatures filled with polite mannerisms no one really understands. Except another Canadian, of course. We eat moose and deer. We drive across ice as if it were a highway, creating bridges and roads that only exist as long as the cold weather does. We drill holes in the ice, too, happily [...]
Why Your Website Content Loses 7 Percent of Customers
Written by - 29 Comments
Today is Day Five in our Writing Website Content series. We started with whether you should specialize in website content writing, the right questions to ask your buyers, why writers should give a great tour of a website and why catchy website headlines matter. Now let’s examine why you’re going to lose 7% of your [...]
Achieving Freedom from Freelancing
Written by - 1 Comment
Freelancing should mean free. So why are we stressed out, overworked and in trouble if we take a day off? Freelancing can be a restrictive cage that ties you down. It doesn’t matter if you write, draw, paint or sell your services… you’re in this to have a thriving business, not be limited by your [...]
Writing Website Content Headlines
Written by - 68 Comments
Today is Day Four in our Writing Website Content series. We’ve covered whether you should specialize in website content writing, questions to ask your buyers and how to be a great website tour guide. Now let’s take a look at writing website headlines: Quick; open up a web page – any web page. Where do [...]
