A well laid-out site tells visitors right away whether this site is going to give them what they want or not. And the best sites use conventions in their designs and layouts. A convention (in this case) isn’t a crowded floor in a fancy hall. When speaking of convention in terms of web design, it [...]
One Great Reason to Remember the Clients You Never Had
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I am guilty of being a tease. I have often gone browsing for a service or a product, gotten all the way up to the part where I’m supposed to give them money, and backed down. Usually because I realize I can’t afford it just then. When I do this, it’s not because I want [...]
How to Write Great Transition Scenes
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Every book has a beginning and end. Between that beginning and end, there are many highs and lows, chapters, scenes and paragraphs. Each connect with the next, and each should have a transitional flow for a smooth, enjoyable read. In movies, transitions between scenes are easy. The screen fades to black at just the right [...]
How to Turn Your Blog Into a Business
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In a recent post, we explored a few facts: Blog readers aren’t buyers, more readers won’t make you rich, and fame is nice, but it doesn’t pay the bills. So now what? You might be looking at your blog feeling disheartened and discouraged. Your whole business model revolved around blogging for business, and your home [...]
Staying On Task While Traveling
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Editor’s note: Happy Canada Day to all our Canadian friends! As you know, I’ve been in Ashland for the Shakespeare Festival. Before that, I was in Alameda helping my younger sister celebrate her birthday. Before THAT, I was visiting various friends in Northern and Southern California (two areas that should really be separated by barbed [...]
