Are You Too Tough With Your Website Copy?

Written by James - 19 Comments

There’s a strategy used in copywriting, and it involves being authoritative, even aggressive. Putting confidence into your copy almost to the point of arrogance is pretty powerful stuff, and it works out great for a lot of people.
It’s a lot better than sounding too soft, too unsure, too pleading. Begging people to like you and [...]

Did You Reach Your NaNoWriMo Goal?

Written by James - 36 Comments

It’s November, which means that if you’re a fiction writer, it’s National Novel Writing Month for you. Given that the month is well underway, you may or may not be happy with your progress.
And that’s the problem with NaNoWriMo. How do you measure your progress other than just finishing the pursuit of the 50,000 [...]

SMART Freelancing: Are You Being Realistic?

Written by James - 33 Comments

After a small pause to let you all settle into your SMART freelancing techniques, Elizabeth Fayle is here to give you the next key to rockin’ out your freelance biz.
If you’ve missed the series to date, you can read each post here:
The intro to being SMART
The first key: Specific
The second key: Measurable
[...]

How to Put Rumors to Rest

Written by Taylor - 21 Comments

I’d like you all to imagine a Jedi hand-wave right now, because that title doesn’t work nearly so well without it.
There is no ebook. There has never been an ebook. We never referred to it obliquely a few weeks back. We haven’t been keeping it under wraps. We haven’t even subtly slipped it into [...]

Why You Shouldn’t Stick to Your Niche

Written by James - 59 Comments

When people out of the blue get in touch with me and offer a guest post, I usually approach the situation with skepticism. It’s like dating – don’t make a move for a home run when we haven’t even gotten to first base yet.
So I replied to FitJerk’s offer with the same skepticism, and [...]

Are You Afraid of Success? We Bet Yes.

Written by Taylor - 71 Comments

I have discovered something about myself. I’m terrified of success.
Not just terrified. I’m willing to put my health at risk, my reputation, and my financial security. I’m willing to do just about anything, if I can avoid being successful.
You probably are too.
Some of you are thinking that I am nuttier than a Planter’s [...]

How You Might Be Losing Clients Without Even Knowing It

Written by James - 29 Comments

Most customer experiences you’ll have are fairly average. Not great, not horrible, just somewhere in the middle. Very often, that average experience occurs because the grand majority of people in customer service positions don’t have the training they need to give you exemplary service every time.
Excellent customer service isn’t something we’re all born with. It’s [...]

How to Keep Your Blog From Losing Weight During the Holidays

Written by Taylor - 32 Comments

When the holidays roll around, we people worry about packing on the pounds. But your blog has a tendency to lose the ability to throw its weight around.
More distractions, parties, and yeah, good food means we’re more prone to neglect our blog writing during the holidays – and that means your blog looks mighty lean [...]

The Freelancer’s Guide to Working With Clients That SUCK

Written by James - 17 Comments

Today’s post comes to us from an international authority in copywriting and peer of mine that I respect highly, Dean Rieck of Direct Creative and

Is Your Website Copy Too Excited?

Written by James - 26 Comments

This is going to be a hard post for some writers to read.
There are the exclamation-point addicts out there, you see. They’re the writers who feel they really can’t put across the excitement, immediacy, or sincerity without that little extra boost (!) to make it feel super-charged. They’re the writers who believe that they should [...]

Next Page »