Drive-by Shooting Special: Denver Motorcycle Lawyer

“I could never live here.” James squinted into the bright sun as he strapped on his helmet, sitting deep on the black rental motorbike between his legs. He’d be glad to get out of the airport parking lot. Denver International was a far cry from the woods of back home. “Ready. And hey, thanks for [...]

Continue reading

Are You Interfering With Your Readers’ Lives?

Stempel Bullshit

A couple of weeks ago, Marc and I stumbled upon an ebook that, quite frankly, had us both stunned. Despite being well written, the information was dangerously misleading and in several areas, false. We spoke out in public about it, of course. Marc and I realized, though, that this ebook was just one case amongst [...]

Continue reading

How to Organize Huge Copywriting Projects

We often get requests to write ebooks, and most of them are a fairly moderate 5-10 pages in length. Little ebooks. About the amount of information you’d get in five decent-lengthed blog posts. But we also get requests for huge ebooks – upwards of 50 pages. We’ve also had requests for manifestos, white papers, and [...]

Continue reading

Why You Should Travel Back Through Time

I recently had to peruse the archives here at Men with Pens. The experience was… well, surprising, honestly. When you’ve been blogging for nearly four years and written quite a bit more than 1,000 posts, you tend to forget a great deal – like the fact that you actually wrote this stuff, and that hey, [...]

Continue reading

How to Set Your Copywriting Fees and Earn What You’re Worth

Today’s post is a killer, and it comes to us from none other than Dean Rieck, a copywriter I respect for his straightforward attitude and damned smart advice. He’s put together a ton of both in this posts – and it’s all about the money. Enjoy! A couple of recent conversations got me thinking about [...]

Continue reading

Who Pushes You to Achieve More?

A little-known fact about me is that when it begins to get cold, the holiday season is over, and the New Year is on the horizon, I disappear into the woods for a sacred rite. By “sacred rite”, I mean “crazy camping trip including a hard-core week-long workout hosted by my ridiculously fit friend”, but [...]

Continue reading

Are Your Clients Really Getting Your Best?

As a general rule, I don’t like talking to clients on the phone. I don’t think well on calls. I like to have all the facts laid out in front of me at once – the way they are in an email – so that I can take it all in, assess the situation and [...]

Continue reading

How Do You Use Your Pen?

Go read any post from a major blogger on what it takes to be successful at blogging and you’ll find that certain tips get repeated ad nauseam. One of these tips is that your blog should have appealing web design. It only makes sense, right? Visually appealing layouts are a common denominator on sites that [...]

Continue reading

What Freelancers Can Learn From Rodeo Announcers

I recently went to my very first rodeo, and I have to tell you, it’s kind of an awesome time. It’s a roomful of young men showing off what balls of steel they have, and trust me, watching them get thrown around on the back of a horse or a bull, you start to have [...]

Continue reading

Can You Finish Your Projects?

I have a reputation for confidence. I am the one who knows what he wants and pursues it relentlessly until he achieves it. I will not rest until every single genius idea in my brain has come to life. Except… Well, no. Not really. I’ve achieved a lot of accomplishments, true. This business is one [...]

Continue reading