This post isn’t about how the education system is broken, or that students are bored stiff, or how it doesn’t respond to varying intellectual needs. This post is about why you need to use clear, tangible, emotional benefits to get your consumer to buy, join in, sign up or attend. Because if you can’t present [...]
When You Should Stop Slogging Through Writing
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When I came to write my opening note for today’s guest poster, I realized that if I started by saying “I like Ali Hale” one more time, someone would probably shoot me. So I won’t say it. You can’t make me. I will say, though, that Ali’s post was coincidentally timed – though you’ll have [...]
How NOT to Get the Freelance Job – and What to Do
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After posting some open job positions here at Men with Pens, we received a slew of applications. People were really excited to have the opportunity to work with us. I even noticed a woman tweeting she’d wet her pants if she was hired. Kind of flattering. In most part, I had a lot of fun [...]
Your Three-Step Blast-Away to Avoid Freelancer Burnout
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People who work on the web commonly run their own business. All of it. They work on projects, they do their own customer service, their own customer management, their marketing and networking, their project scheduling, admin and bookkeeping. They have to stay on top of everything. The funny thing is that when you look at [...]
How to Wow Blog Editors (and Get Published)
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Today’s guest post comes to us from Laura Spencer, a well-known crack writer, blogger and head editor at Freelance Folder, one of the blogosphere’s largest hangouts for freelancers. She responded to a post written last week about when your guest post is held hostage – and her comment was so well thought out that I [...]
Want a Peek Behind the Scenes?
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“We never hear about what’s going on at Men with Pens.” Jeff (the gentle, kind soul that he is) pointed out that fact to me recently during a conversation on future goals, amazing plans, business ventures and ultimate world domination involving oceanfront property, beach houses and frosty daiquiris sipped to soft jazz playing in the [...]
How to Please Your Client Every Single Time
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Photo credit Gualtierro Boffi I have the secret. The never-fail secret to making sure your client is thrilled with the web copy you write 99.999% of the time. Gather round me, children, for I am about to speak a word of power. Contained within this word is the secret to web copywriting that knows the [...]
Why Web Copy Means More than Just Words
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Photo credit S. Miroff Quick – look around you. What do you see? A coffee mug, a book, some papers, a picture on the wall, your calendar, pens… Just a bunch of normal, everyday stuff. Look again. See how many objects and items have words on them. The ad copy on a box of CDs. [...]
