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	<title>Comments on: A Drive-By Case Study: EditMe</title>
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		<title>By: James</title>
		<link>http://menwithpens.ca/a-drive-by-case-study-editme/#comment-13527</link>
		<dc:creator>James</dc:creator>
		<pubDate>Fri, 15 Aug 2008 21:54:06 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1313#comment-13527</guid>
		<description>@ Urban - Plan well. We&#039;re here if you need advice or want to bounce ideas off us... Harry&#039;s drooling over ideas for your banner lol

@ Michael - Yeah, it&#039;s rare that we post something like this, Michael, but we thought that people would be interested in the befores and afters. EditMe did a fantastic job - for $30. Sheesh!

@ Tei - Who are you? Do I know you?

@ Toni - I think that real faces and images give a much more adult impression and appeal overall. I see a lot more now in the site and the potential for business is much stronger. 

@ Writer - Ha, yes. Many people say, &quot;I just want to hear what someone like you thinks, instead of someone from my family!&quot;

@ Martin - I know. I know. I wanted the explosion myself. ;)

@ Bill - You know what mattered to us? That EditMe felt confident about their site. It didn&#039;t matter how many of our suggestions they used - if all we were was a catalyst to change that impacted them positively, then I feel right about that. 

@ Mark - Exactly. It sometimes takes us a few hours on some drive-bys and we&#039;re giving the advice away for free, but it&#039;s fulfilling to see people use the tips and go onto something better. Thanks for the encouragement!

@ Karen - Yup. I like real pictures better myself, and they look waaay better now!</description>
		<content:encoded><![CDATA[<p>@ Urban &#8211; Plan well. We&#8217;re here if you need advice or want to bounce ideas off us&#8230; Harry&#8217;s drooling over ideas for your banner lol</p>
<p>@ Michael &#8211; Yeah, it&#8217;s rare that we post something like this, Michael, but we thought that people would be interested in the befores and afters. EditMe did a fantastic job &#8211; for $30. Sheesh!</p>
<p>@ Tei &#8211; Who are you? Do I know you?</p>
<p>@ Toni &#8211; I think that real faces and images give a much more adult impression and appeal overall. I see a lot more now in the site and the potential for business is much stronger. </p>
<p>@ Writer &#8211; Ha, yes. Many people say, &#8220;I just want to hear what someone like you thinks, instead of someone from my family!&#8221;</p>
<p>@ Martin &#8211; I know. I know. I wanted the explosion myself. <img src='http://menwithpens.ca/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>@ Bill &#8211; You know what mattered to us? That EditMe felt confident about their site. It didn&#8217;t matter how many of our suggestions they used &#8211; if all we were was a catalyst to change that impacted them positively, then I feel right about that. </p>
<p>@ Mark &#8211; Exactly. It sometimes takes us a few hours on some drive-bys and we&#8217;re giving the advice away for free, but it&#8217;s fulfilling to see people use the tips and go onto something better. Thanks for the encouragement!</p>
<p>@ Karen &#8211; Yup. I like real pictures better myself, and they look waaay better now!</p>
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		<title>By: Urban Panther</title>
		<link>http://menwithpens.ca/a-drive-by-case-study-editme/#comment-13526</link>
		<dc:creator>Urban Panther</dc:creator>
		<pubDate>Fri, 15 Aug 2008 21:46:52 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1313#comment-13526</guid>
		<description>Tonight, if it ever stops storming, the Lion and I are heading out on the boat and will be brainstorming our must haves, and like to haves for our websites. We are getting closer!</description>
		<content:encoded><![CDATA[<p>Tonight, if it ever stops storming, the Lion and I are heading out on the boat and will be brainstorming our must haves, and like to haves for our websites. We are getting closer!</p>
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		<title>By: Tei - Rogue Ink</title>
		<link>http://menwithpens.ca/a-drive-by-case-study-editme/#comment-13511</link>
		<dc:creator>Tei - Rogue Ink</dc:creator>
		<pubDate>Fri, 15 Aug 2008 16:58:59 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1313#comment-13511</guid>
		<description>Gentlemen. I am returned. Who&#039;s freaked out? 

It is good changes, as ever, as always. Sometimes I just show up to flatter you. :)

&lt;abbr&gt;&lt;em&gt;Tei - Rogue Inks last blog post..&lt;a href=&quot;http://rogueink.wordpress.com/2008/08/14/good-ink-inc-now-in-website-form/&quot; rel=&quot;nofollow&quot;&gt;Good Ink, Inc. Now in Website Form.&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Gentlemen. I am returned. Who&#8217;s freaked out? </p>
<p>It is good changes, as ever, as always. Sometimes I just show up to flatter you. <img src='http://menwithpens.ca/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><abbr><em>Tei &#8211; Rogue Inks last blog post..<a href="http://rogueink.wordpress.com/2008/08/14/good-ink-inc-now-in-website-form/" rel="nofollow">Good Ink, Inc. Now in Website Form.</a></em></abbr></p>
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		<title>By: Toni</title>
		<link>http://menwithpens.ca/a-drive-by-case-study-editme/#comment-13504</link>
		<dc:creator>Toni</dc:creator>
		<pubDate>Fri, 15 Aug 2008 13:20:12 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1313#comment-13504</guid>
		<description>The changes they made on the site have a great impact on my impression of them.  The first incarnation doesn&#039;t look much different from the &quot;give me money, go away&quot; sites out there, which may or may not offer a great product but don&#039;t seem to offer much in the way of a warm, active community or visible, user-friendly support (includes SEVERAL wiki sites). 

 I like the faces instead of the $$$ and Icons.  Like most humans I can be won over by friendly eyes and bright smiles (I know, sap) and enticed to look further.  I&#039;m an artist, so texture, color and emotion are &quot;sticky&quot; and keep me working around the room.  

I&#039;m always dismayed when I visit a site a second or third time and &quot;notice&quot; a set of tabs to more interesting or important secondary content that was surely there the first time.  Means the flow of the page didn&#039;t send me there the first time.  And how many times is the first visit the only visit? And frankly, so not a fan of the iceberg blue pages....  I always change the color of my windows programs, email services and social sites to a warmer color or an earthbased color given the chance and opportunity.  A little touch of red (like here) is a sure invite to return!

&lt;abbr&gt;&lt;em&gt;Tonis last blog post..&lt;a href=&quot;http://artofthedeal.wordpress.com/2008/08/14/art-exhibit-opening-and-reception-august-16-tucson-el-ojito-springs-gallery/&quot; rel=&quot;nofollow&quot;&gt;Art Exhibit - Opening and Reception August 16, Tucson - El Ojito Springs Gallery&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>The changes they made on the site have a great impact on my impression of them.  The first incarnation doesn&#8217;t look much different from the &#8220;give me money, go away&#8221; sites out there, which may or may not offer a great product but don&#8217;t seem to offer much in the way of a warm, active community or visible, user-friendly support (includes SEVERAL wiki sites). </p>
<p> I like the faces instead of the $$$ and Icons.  Like most humans I can be won over by friendly eyes and bright smiles (I know, sap) and enticed to look further.  I&#8217;m an artist, so texture, color and emotion are &#8220;sticky&#8221; and keep me working around the room.  </p>
<p>I&#8217;m always dismayed when I visit a site a second or third time and &#8220;notice&#8221; a set of tabs to more interesting or important secondary content that was surely there the first time.  Means the flow of the page didn&#8217;t send me there the first time.  And how many times is the first visit the only visit? And frankly, so not a fan of the iceberg blue pages&#8230;.  I always change the color of my windows programs, email services and social sites to a warmer color or an earthbased color given the chance and opportunity.  A little touch of red (like here) is a sure invite to return!</p>
<p><abbr><em>Tonis last blog post..<a href="http://artofthedeal.wordpress.com/2008/08/14/art-exhibit-opening-and-reception-august-16-tucson-el-ojito-springs-gallery/" rel="nofollow">Art Exhibit &#8211; Opening and Reception August 16, Tucson &#8211; El Ojito Springs Gallery</a></em></abbr></p>
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		<title>By: Writer Dad</title>
		<link>http://menwithpens.ca/a-drive-by-case-study-editme/#comment-13503</link>
		<dc:creator>Writer Dad</dc:creator>
		<pubDate>Fri, 15 Aug 2008 13:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1313#comment-13503</guid>
		<description>&quot;90% of a consultant&#039;s value is that they&#039;re not you.&quot;  Well said.  The main thing we pay for is perspective, right?

&lt;abbr&gt;&lt;em&gt;Writer Dads last blog post..The Eighth Wonder of the World&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>&#8220;90% of a consultant&#8217;s value is that they&#8217;re not you.&#8221;  Well said.  The main thing we pay for is perspective, right?</p>
<p><abbr><em>Writer Dads last blog post..The Eighth Wonder of the World</em></abbr></p>
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		<title>By: Martin</title>
		<link>http://menwithpens.ca/a-drive-by-case-study-editme/#comment-13501</link>
		<dc:creator>Martin</dc:creator>
		<pubDate>Fri, 15 Aug 2008 12:08:17 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1313#comment-13501</guid>
		<description>A drive-by without a storyline is only half the fun ;-) 

But yes, the changes they made are good.</description>
		<content:encoded><![CDATA[<p>A drive-by without a storyline is only half the fun <img src='http://menwithpens.ca/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  </p>
<p>But yes, the changes they made are good.</p>
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		<title>By: Bill K.</title>
		<link>http://menwithpens.ca/a-drive-by-case-study-editme/#comment-13500</link>
		<dc:creator>Bill K.</dc:creator>
		<pubDate>Fri, 15 Aug 2008 11:52:01 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1313#comment-13500</guid>
		<description>Nice improvements there. The web site says the other significant changes make it hard to say what caused the boost in traffic and signups. Seems to me that they go hand in hand, the design gives the free-trial offer some extra gravity and makes the site stickier once the advertising draws in more traffic. 

And isn&#039;t that what design is all about anyway? Not just how it looks on the page but the thinking that goes into how the site functions in the first place. And with that in mind, it&#039;s hard to imagine that anyone would simply ignore your critiques. I&#039;d be willing to bet it&#039;s usually the ones who need it the most.</description>
		<content:encoded><![CDATA[<p>Nice improvements there. The web site says the other significant changes make it hard to say what caused the boost in traffic and signups. Seems to me that they go hand in hand, the design gives the free-trial offer some extra gravity and makes the site stickier once the advertising draws in more traffic. </p>
<p>And isn&#8217;t that what design is all about anyway? Not just how it looks on the page but the thinking that goes into how the site functions in the first place. And with that in mind, it&#8217;s hard to imagine that anyone would simply ignore your critiques. I&#8217;d be willing to bet it&#8217;s usually the ones who need it the most.</p>
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		<title>By: Mark W.</title>
		<link>http://menwithpens.ca/a-drive-by-case-study-editme/#comment-13499</link>
		<dc:creator>Mark W.</dc:creator>
		<pubDate>Fri, 15 Aug 2008 11:36:49 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1313#comment-13499</guid>
		<description>I really enjoyed this post and I&#039;m sure it&#039;s gratifying to you that changes were implemented thanks to your suggestions.

One of the main reasons I read and occasionally comment on your blog is your great approach to critiquing other sites -

&quot;Some people just like the free traffic the drive-bys offer - a little notoriety, some fame, and a chance to critique our critique and tell us weâ€™re all wrong. No changes happen, and life goes on. Itâ€™s all good.&quot;

The no pressure approach and the confidence it exudes. This is our business and it&#039;s our professional opinion - make your own decision and we&#039;ll be here to help you if you so desire. I think I&#039;m leaving out the marketing aspect here but I stink at marketing so that&#039;s no surprise to me now that I say it. :)</description>
		<content:encoded><![CDATA[<p>I really enjoyed this post and I&#8217;m sure it&#8217;s gratifying to you that changes were implemented thanks to your suggestions.</p>
<p>One of the main reasons I read and occasionally comment on your blog is your great approach to critiquing other sites -</p>
<p>&#8220;Some people just like the free traffic the drive-bys offer &#8211; a little notoriety, some fame, and a chance to critique our critique and tell us weâ€™re all wrong. No changes happen, and life goes on. Itâ€™s all good.&#8221;</p>
<p>The no pressure approach and the confidence it exudes. This is our business and it&#8217;s our professional opinion &#8211; make your own decision and we&#8217;ll be here to help you if you so desire. I think I&#8217;m leaving out the marketing aspect here but I stink at marketing so that&#8217;s no surprise to me now that I say it. <img src='http://menwithpens.ca/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Karen Putz / DeafMom</title>
		<link>http://menwithpens.ca/a-drive-by-case-study-editme/#comment-13498</link>
		<dc:creator>Karen Putz / DeafMom</dc:creator>
		<pubDate>Fri, 15 Aug 2008 11:28:07 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1313#comment-13498</guid>
		<description>Nice changes there!  I especially liked how they lined up the content and added the pictures instead of the vector images.  Much more appealing.

&lt;abbr&gt;&lt;em&gt;Karen Putz / DeafMoms last blog post..&lt;a href=&quot;http://deafmomworld.com/yes-its-my-birthday-you-want-to-see-my-present/&quot; rel=&quot;nofollow&quot;&gt;Yes, Itâ€™s My Birthdayâ€“You Want to See My Present?&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Nice changes there!  I especially liked how they lined up the content and added the pictures instead of the vector images.  Much more appealing.</p>
<p><abbr><em>Karen Putz / DeafMoms last blog post..<a href="http://deafmomworld.com/yes-its-my-birthday-you-want-to-see-my-present/" rel="nofollow">Yes, Itâ€™s My Birthdayâ€“You Want to See My Present?</a></em></abbr></p>
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