That’s important to remember. If your writing style leans towards academic and informative over conversational and friendly, and a client criticizes your style, remember that someone’s preference doesn’t mean your writing isn’t any good. It simply means the client prefer another style. The next client might love your style and think it’s brilliant.
Should clients receive content that reflects a certain style? Yes, absolutely. It’s their right to receive what they ordered, and it’s your responsibility to make sure that you deliver what the client expects to receive.
If your client hasn’t specified what style of writing he or she prefers, it’s your job to ask. Confirming preferred style before beginning to write may save you having to start over later down the road.
