Article marketing is a great way to promote notice of your website or blog. You can write up (or have someone write up) an article pertinent to your internet business, your product, or your service, and then submit the article to directories. Other individuals can read your article and choose to republish it on their own site. With a clever tagline at the end, you can encourage readers to click a link to your site and increase your website popularity with search engines or land more sales.
But search engines watch out for duplicate content and filter it out from results when providing links to people. They keep an eye open for similar chunks of text and don’t display those pages in search results. Maybe you’ve noticed the message when searching on something yourself: Results have been omitted. Rather than display pages and pages of results for the same material, a search engine filters that all out so that the reader has a good choice of links to select rather than a repetitive one. This means that if your article is all over the place in the online world, a search engine may ignore it and display more original or relevant results and your article doesn’t get noticed.
The best way around this is to find out where your article ends up. Use Copyscape.com, a website that checks for duplicate content on the internet, and track down where your article has ended up. Contact the owners or webmasters of that site, and ask if you can modify the article to avoid duplicate content issues. Change a few sentences in the text here and there or paraphrase the whole article to be a completely new version that says the same thing as the original. Try to include a link to the original source of the text to help search engines.
