DFW Writing Course: What Would You Do with Better Writing Skills?

You know that writing great content is crucial to success in today’s online world.

Search engines need it to find your site and present it to people searching for what you sell. Potential clients and customers need it to get excited about doing business with you. Your followers and fans need it to become so loyal they recommend you to everyone they know.

It’s safe to say that without good content, you won’t go far in business.

In fact, it’s likely you’ll fail.

Everything I’ve just said isn’t news – all the pros tell you this:

Write compelling website copy to pull in new customers. Write engaging blog posts that resonate with your readers. Write newsletters to promote your products and services, write ebooks to convey your expertise, and write persuasive sales pages to convert more buyers and boost your income.

Write, write, write, write, write.

No one tells you how… until now.

How do you write blog posts that engage readers and encourage them to leave comments or share your articles on social media?

How do you write a catchy headline that gets your work read, or a great call to action that hooks customers in?

How do you make website copy more compelling and effective for your business?…

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How to Completely Frustrate Your Clients

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For all my years of experience, I completely understand why many people end up feeling frustrated, confused and absolutely unable to move forward. It isn’t because they don’t have the money to get where they need to be.

It’s that they don’t have the knowledge they require.

You want to make a video like all the cool kids do… and you don’t know where to begin. You want to get a small website going… and you don’t know the first thing about installing one. You want host a webinar… and you don’t even know how the damned software works.

Okay, fine. You don’t know how to do what you want to do. The next logical step is to ask someone for help.

So you do… except you can’t understand a word they say.…

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Are You Following the Cool Kids Online?

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I have a confession to make: I don’t want to be rich and famous.

Well, that’s not quite accurate. I do want to be rich, and a little bit of fame never hurt anyone. I just don’t want to become either according to today’s cool kids standards.

By cool kids, I mean the online gurus out there telling you what to do if you want to succeed. Their list of advice goes something like this:…

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Why You Should Paint Your Business with Smaller Brush Strokes

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Chris Brogan is a nice guy. He’s also really smart, friendly and has great taste in shoes. (I know. We went shopping together.)

But I digress.

A few months ago, Chris sent out a newsletter that talked about bigger brush strokes – that painting the story of your life (and your business) means believing you can do more than you do and be more than you are.

You have to believe that you’re the painter. You have to believe you can paint bigger than what’s in front of you right now. Then, you have to actually do the work to paint the bigger picture. You have to actually think about what would make you happy, what that would look like in goal form, and what plans those goals will require for you to succeed.

It’s a very nice thought. We all have our canvas to color, and we control the paint’s application. Fear of touching the canvas means empty days. A big splash of sunny yellow here, a sweep of bold red, and you’ve created a vivid, rich life experience.

But you can’t neglect your smaller brush strokes. Fine details and special touches bring the broad brush strokes to life. And sometimes, just that small touch here or there makes all the difference.

Small brush strokes separate you from all the others.

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How to Win Your Spot in the DFW Writing Course

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Since its inception, Damn Fine Words has changed the way people do business – through words alone. Each time a new session of this writing course opens to new students, it fills up quickly, because it’s a big deal to business owners:

It teaches you how to improve your writing skills with effective content-creation techniques. You’ll boost your writing speed, produce direct impact with your readers and create tangible bottom-line results… with every word you write.

So if you’re a freelancer, a small business owner or a solopreneur, you don’t want to miss out on the course. It’s coming your way this February, so get on the list now to be first to know when registration opens.

Each time I prepare for a new session, I also open up a special writing contest. You see, many people tell me they wish they could register for Damn Fine Words, because they know that if they could just get in the course……

…they could set their business firmly on the path of success, because they’d finally have the skills to write engaging website copy that pulls in much-needed clients.
…they could improve their current skills and make more money, instead of having to guess at what to write and struggling to make the meagre income they’re slaving to earn right now.

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Will You Be Making This Your Best Year Ever?

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Every year come January, millions of people all around the world decide to make sure the coming 12 months are better than those that came before.

Last year was okay. This year can be so much more. And they’re ready to do what it takes to change the status quo and push into success.

So tell me: Will 2013 be your best year ever?

I bet you’re thinking, “I sure hope so, James!” And as I write this post, I’m thinking the same for my own businesses: I want 2013 to be better than ever, full of game-changing results.

Not just for me, but for you.

You and I both know that bettering your business, changing your game and improving your results doesn’t happen magically. There’s work to be done. Action to be taken.

You need to follow through.

If you do… well, that’s when the magic happens. You can pretty much guarantee your efforts this year will pay off in success, because you’ll have tipped the scales in favor of positive results.

And boy, will life ever be good.

Speaking of good, we have plenty of good stuff coming your way this year. After all, at Men with Pens, our entire philosophy is devoted to helping you reach your goals of achieving the life you want.…

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What Not to Forget During the Holidays

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The holidays are here.

Many of you will be welcoming kids home from school, rushing about doing last-minute gift shopping, preparing to receive guests or making travel plans to visit family.

It’s a busy time of year… but not for your business.

During the holidays, most freelancers let their business fall off the priority list. You probably backburner yours as well. All the hard work and hustling you’ve been doing the rest of the year grinds to a slow halt this time of year.

And you justify it easily.

“It’s Christmas. No one works on Christmas. Besides, business is SLOW. It’s the perfect time to kick back and take some time off!”

That’s ridiculous. The holidays are the perfect time to work on improving your business!…

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A Special Gift for You (that Probably Shouldn’t Be on This Blog)

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I like a fine Shiraz.

This won’t be a shock to any of you regular Men with Pens readers or anyone who has taken one of my Damn Fine Words writing courses. A glass of wine is my most-recommended solution to a lousy day and my go-to reward for pulling off a great coup. It’s probably the only vice I’m willing to admit in public – mostly because people often offer me a glass if I mention it.

But my love of fine wine isn’t common knowledge. In fact, if you Google my name, you’ll find out more about my underwear than my drinking habits. So when Naked Wines made me this offer, I was impressed:

Every single one of my readers and followers gets a $100 off any of the wines on the Naked Wines website.

FREE WINE. What’s not to love?

That’s exactly why I blew them off, of course. Completely. I thought, “Who the hell are these guys? $100 off is a LOT of money. (And a lot of wine.) Are they kidding me?”

I thought this was a classic case of a pitch sent out to a bunch of people by a company who hasn’t bothered to do their research.…

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How to Put Fear in the Back Seat

"Tree in a rural area" from the Library of Congress, Flickr Creative Commons

My friend and I took my 6-year-old daughter to this crazy tree-climbing adventure: a place where they string logs, tubes and wires to the branches of tall trees. The result is a leaf-top playground high above the ground. You climb up, clip yourself to a safety line and clamber around like a monkey.

Full of bravado, my daughter whipped through the courses like nobody’s business, swinging from ropes, scampering over logs and asking for more every step of the way.

Eventually we reached a tougher-level course with the longest zip-line EVER, and my friend went first to lead the way, with my daughter sandwiched between us. The ladder to the first platform was pretty steep, though, and climbing it shook my daughter’s resolve. (It damn well just about shook mine too!)

Suddenly my daughter decided this wasn’t so easy or fun anymore – this was scary.  Worse, all the people in the lineup below were staring up at her. She felt exposed and uncertain.…

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The Secret to Becoming an Overnight Success

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You know who I’m talking about – those people who suddenly burst out like instant celebrities. Sure, you’ve noticed these people from time to time before, but they didn’t seem like anyone special or important, so you moved on.

Now they’re everywhere.

More than that – they’re getting LOTS of attention. A-Listers are talking them up like they’re the next best thing to a great Shiraz. They’re getting comment after comment on their posts and seem to strike up a conversation with anyone they please.

They’re IN the “in-crowd”. They own it.

And yet, just a little while back, they were… well, nobody special.

You think to yourself: How’d they DO that? How can I do that myself?

Here’s the secret: …

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