Comments on: Why Good Copywriting Goes Bad: You’re Not Stupid. You’re Just Ignorant.

By: Brett Widmann

Brett Widmann — Thu, 30 Dec 2010 22:13:43 +0000

This is a really helpful article. Thanks for sharing this valuable information!

By: 100 Great Web Development Blog Posts From 2010 | Demons Lounge

100 Great Web Development Blog Posts From 2010 | Demons Lounge — Mon, 20 Dec 2010 20:44:58 +0000

[...] That Are Actually Good News (StoryFix) 43. The Worst Mistake a Writer Can Make (Men With Pens) 44. Why Good Copywriting Goes Bad: You’re Not Stupid. You’re Just Ignorant. (Men With Pens) 45. 8 Incredibly Simple Ways to Get More People to Read Your Content (CopyBlogger) [...]

By: Writing for Your Audience : The Job Quest

Writing for Your Audience : The Job Quest — Fri, 06 Aug 2010 18:36:41 +0000

[...] read a post on Men with Pens that talked about how to keep the proper focus with copywriting, and there was so much in it that [...]

By: Coreen

Coreen — Thu, 08 Apr 2010 22:00:51 +0000

Fantastic tips! Succinct and oh so true. It is so important to write from the reader’s point of view, no matter what your own beliefs are. And you demonstrated why oh so well. I might have to hang this up in my office.
.-= Coreen´s last blog ..Burger King: Ditch the King to be a brand king =-.

By: Roberto Azula

Roberto Azula — Tue, 06 Apr 2010 17:47:56 +0000

Actually, there was nothing mystifying about the Coca-Cola name brand in China…you’re repeating an urban legend, ala the Chevy Nova.

http://www.snopes.com/cokelore/tadpole.asp

I know…I’ve lived in China and Taiwan for many years, and the Chinese were suitably impressed Coke’s translation: “Makes Your Mouth Happy!” I’ll drink to that!

cheers

By: @LarnerC

@LarnerC — Tue, 30 Mar 2010 15:19:18 +0000

Spot on men! I was kinda saying the same thing on my post for The Drum magazine right here:

http://thedrum.co.uk/blogs/larnercaleb/2010/03/22/collect-words-for-arrogance-collect-shoes-for-performance/

…only perhaps a little more flippantly!

By: tempo dulu

tempo dulu — Tue, 30 Mar 2010 10:26:24 +0000

There is nothing more frightful than ignorance in action.

And as you quite clearly show, that also holds true for copywriters!
.-= tempo dulu´s last blog ..Innospec in Indonesia: a can of worms best kept shut =-.

By: Tineke

Tineke — Mon, 29 Mar 2010 20:59:21 +0000

Hiya

Thanks – great article. Copywriting is about selling at the end of the day – a product, a service, an idea. Salesmanship in print – was that Ogilvy?

I love your cheat sheet and will definitely use it. Have retweeted as well.

Thanks again
Tineke

By: Kerrie

Kerrie — Mon, 29 Mar 2010 17:13:37 +0000

Great post. Hmmmm. Sometimes I feel like I “overthink” my audience, though. I’ll have to take a look at that checklist.
.-= Kerrie´s last blog ..The Pledge =-.

By: David

David — Mon, 29 Mar 2010 02:25:07 +0000

I agree with Icognito that ‘these not examples of bad copywriting, they are examples of bad localization and failure to appreciate the idioms of language.’ The examples did make me laugh however and I’ve forwarded on the article!