Every now and then, I toss those words out to select people whom I think may be beneficial to my business. They seem engaged, smart and able to help me, so I offer them their chance to make me their client.
Now, you’d think hearing those words (especially when uttered by someone like me to someone looking for work) would send business owners into a tizzy. After all, how often do you get handed a wide-open invitation to convince someone to hire you?
But almost invariably, people hear “pitch me” and completely fall apart.
They don’t know what to say. They don’t know what to offer. They don’t know what to do.
They weren’t ready.
Here’s what happens next.