How-to Books
Marketing Your Biz with a Blog
You don’t get blogging. You don’t even want to. What you do want are customers. New ones. More sales. Better business. People coming into your store instead of shopping at the giant big-name chain down the street. They keep coming back, they want to buy from you, and they help make your business a resounding success.
Beyond Bricks and Mortar teaches you blogging techniques for marketing in a low-cost, high-ROI way. It goes outside your business, grabs virtual-world strategies and brings them back as customers – and sales.
How to Be a Freelance Writer
Despite popular belief, learning how to be a freelance writer online isn’t so easy. You need a solid road map to make the journey to a proper freelance writing business – and we give it to you in Write for the Web. It’s your 85-page guide to making the journey from freelancing nowhere to freelancing business that’s all ready to find, pitch for and take on the good jobs that pay.
We start with the crucial basics most amateurs skip and then we tell you how to pitch clients, how to set your writing rates, and how to build a reputation for excellence – and for success.
Your Guide to Ultimate Freelancing
You’ve been working hard to build a freelance business, and you’re succeeding. You’re also burning out, and it seems like it isn’t paying enough. When freelancing is 80% tough and only 20% great, it’s hard to feel like you made the right career choice. Our insider strategies show you how to flip that around so you spend more time enjoying your freelancing lifestyle instead of just trying to make ends meet.
The Unlimited Freelancer shows you how to thrive in any freelancing career. You were brave enough to be a freelancer; it’s time to be smart enough to do it right. Earn more, scramble less, and relax knowing you can make this freelancing business work for you.
How to Create Believable Characters
Admit it. You write fiction. Maybe you have a novel hidden somewhere. But something’s wrong, and you have a feeling the story’s not real enough – and it may not be, if your characters are flat and two-dimensional. They make or break a great story, and readers fall in love with them. But yours? Your characters just don’t seem rich… alive… believable.
How to Create Believable Characters shows you how to create characters in a brand new way, with exercises that make them nearly leap off pages. Readers will think you based them on a real person. You didn’t have to. Your characters became real all on their own.