The copy and content you put on your website makes a difference in your website ranking. Why does good copy boost your site ranking? Good copy should:
- Increase hits and return visits
- Attract search engine notice
- Provide something of value to readers
- Reflect a professional image
- Inform, entertain, or influence
Good copy will increase the hits to your site. Google likes value for the reader, so good copy will earn points over poor content.
Keyword-stuffed content gets nixed. There is also more to using keywords than plugging them into text indiscriminately. Attract search-engine notice using well-selected keywords properly placed in prime locations.
Visitors to your site should receive something of value. They should be informed, entertained, taught something new, or given tips or advice. Treat them with respect by having integrity about what copy you post on your site.
Your image is important to increase sales, notice, or attention. Good copy reflects a professional image. Your site looks like a good place to make a purchase or appears to be an authority on a subject.
Sub-standard, cheap content won’t get you what you want. Someone who knows just how to use keywords effectively will boost your site ranking better than someone who doesn’t.
