It’s been done tens of millions of time: a blog post is written. Someone has an idea to share with the world. Someone has a beef and they want to rant. Someone writes an inspiring poem.
Because of the glut of so many posts, blog posts have become boring. When I scroll through my reader, my eyes glaze over. I long for something exciting. Something different. Something that makes me reach to comment, that makes me laugh out loud.
I’m looking for those killer blog posts.
I know they exist.
Start with Better Titles
Only 20% of people ever click on your title, and competition for readers’ eyes is stiff in the blogging world. The old rules of direct advertising remain: headlines make or break your post.
Four-word headlines won’t cut it anymore. You need to expand. Try to up the curiosity factor or fascinate people. Use the ol’ Brian Clark of Copyblogger trick of combining a practical tip with a compelling element, like The Depeche Mode Guide to Gardening. Engage the strange.
Use a Wicked Picture
I have no clue why bloggers generally insist on tiny, bland photos.
With what you can pull off today and with all the endless beauties waiting on the high-end stock photo sites, there’s really no reason to skimp on visual imagery.
I want to see awesome, relevant, cool, sexy pictures popping out when I glance at blog posts. Something that screams, “LOOK AT ME!”
Scare me. Arouse me. Delight me. But please, don’t bore me.
Write Like You Fight
Stop writing like a fearful person scared of stepping up to the plate. Stop rushing through blog posts trying to get them done in 15 minutes.
If you’re churning out half-page junk each week, you’re not giving anyone reason to pay attention.
Write like you care. Write profound things. Write like it was a matter of life or death. Like it was a matter of honor. Of protecting your child. Or a friend.
End with Action
You know this already, but it bears revisiting: Think long and hard about what you want people to do when they stop reading your post.
Should they share it? Bookmark it? Copy it? Leave a comment? Those are all noble action-oriented goals, and I’m sure they’re all good, but how about making them more unique than, “If you like this, share it with a friend or leave a comment.”
Make your calls to action something sexy. Something that isn’t… well, you know. Boring.
How about you? Are you sick and tired of reading wimpy blog posts that do nothing but tell you what you already know? That look like every single other blog post out there? Are you doing anything about it? Let me know.