I came to learn that some people imitate and call that branding. When reading Frank , I came to realize that so many people doesn’t wants to think and discover their own talents. They immediately fall in to people’s creations. All is about how to learn your own surroundings. Captivation, persuasion and grabbing people’s attention into your own brand brings joy to you.

Ntarugera Franços

Some people spend more than 2K on a logo – I spent it on a system that helps people and makes money. I have zero complaints.

Oh … and I have never been given an opportunity to sell Franks stuff.

Everytime Frank released something new, I would cringe. Why? Because he’d release some “million dollar email launch sequence and how you can use it too” and then the company and all the project managers wants to “swipe and roll it out” across ALL projects.

As the copywriter in the company, I just knew that you can’t apply Frank’s “swipe file” and copy-paste-send formula to all myriad of personalities and clients we have. Yes, I did value the strategy Frank used. I could see the triggers Frank pushed. And how oh-so-casually he would push them buttons in an don’t-you-know-I’m-your-pal kind of way. For that, I love him.

But I hated him for the way he makes marketing sound easy across the board of all topics with “one strategy/one angle” formula. I know why he does this though. Clearly, he’s smart enough to know what internet marketers want to hear, and he knows that by giving internet marketers the image and the message and the “easy tools” they want to hear, that HE’LL make bucket loads of money, but not necessarily the marketers who take his “swipe and roll out” advice.

Smart? Undeniable. Ethical? It’s cheap tact, for sure.

Thing is though, many people fall for him, as I observed my many project managers fall for him line, hook and sinker every single time. Only for them to wonder why the project didn’t do as well as they had hoped (and then blame the copywriter… LOL!)

In my humble opinion, if you are going to study Frank, study how he does things and, most importantly, WHY he does things the way he does. Don’t necessarily follow him for WHAT he says. Focusing on what he tells you to do (swipe his formula) will probably only work for you if your list of followers is exactly like his list of followers (i.e. internet marketers looking for a magic button).

Ah… Franky Frank Frank. Smart. Devious. Cunning. The rare person that falls into the category of internet marketing role models I admire, but don’t aspire to be.
.-= Lisa Zahran´s last blog ..Cool Tool to Grab Attention & Boost Email Open Rates =-.

He is, like most people say, good at what he does.
And I love it because he doesn’t try to sell something to you, but instead puts everything out there and gives alot away so that people themselves come to the decision of wanting to get his stuff.

I didn’t have money last year, but he made me want the Mass Control 2.0 so badly that I bought it anyway. I didn’t have a product and didn’t take action on anything, so I emailed him a moonth and a half later and he gave me all the money back without anything hassle at all.
He is proberbly one of the most ethical marketing guys out there, though he might not have been all his life…