Comments on: What’s Your BrandWord?

By: FitJerk - No BS Fitness

FitJerk - No BS Fitness — Mon, 16 Aug 2010 19:15:54 +0000

@Tom – You are so far off it seems like you’ve been cast away. Not sure how you managed to relate confidence to a Brandword but even that attempt tanked. Great products from known brands practically sell themselves because of… well, the branding.

By: Tom

Tom — Mon, 09 Aug 2010 07:53:01 +0000

Brand words have a tendency to go wrong. It can also say that your not confident enough in your businesses name or products that you need something else to help sell them.

By: Issa

Issa — Tue, 03 Aug 2010 20:49:01 +0000

FitJerk is now stuck in my brain, nice work. I think that many businesses are too excited to promote themselves online that they forget to fix their own brand first. I love what you wrote here, reminds me of reading one of Seth Godin’s blog. I’d say what works today is being genuine… with a twist. Call it guerrilla publicity, marketing, etc. In the end, your readers will be the judge – so write for them, and not for some search engine algorithm that counts keywords, not words that portray quality.

By: FitJerk - No BS Fitness

FitJerk - No BS Fitness — Tue, 03 Aug 2010 02:34:52 +0000

@CathLawson – Justin did a pretty good job of how you can go about creating a brand… which will lead to your Brandword. Here’s the exact link: http://menwithpens.ca/brandword/comment-page-1#comment-35342

@Lisa – Close, it was in fact an original book customer. I was busting her balls and she called me a jerk “but a fit one”. I was like HELL YES and ran with the idea. That’s the jist of it.

@Rebecca – Awesome, and NP.

By: Rebecca

Rebecca — Mon, 02 Aug 2010 11:05:22 +0000

“That’s right, I am loved. You may feel jealous now. It’s only natural.” – I had to laugh out loud at that. FitJerk is a very catchy brand name. You’ve given me a lot to think about – thanks!

By: Lisa

Lisa — Sat, 31 Jul 2010 20:56:18 +0000

OT @FitJerk Now you did it! They’re all going to be checking me out, looking for ripped pics like yours and finding design portfolio and dogs instead. /OT
Thanks for the compliment. I am just starting with the brand building, but hopefully it will work out as well as yours has.

@CathLawson I believe FitJerk mentions that it was a friend that first called him that, and it stuck. I think that asking people who know you well is an excellent starting point — they’re usually quick to lock in on the qualities/character traits that set you apart. Gives you at least a starting point of the personality you want to convey.
As for the actual wording/name, if you’re really bad at it/get stuck, you can always ask for professional help. This is exactly the kind of thing that (good) copywriters shine at. I hear there are a few of those on this very site.

Lisa.

By: I left a keyword for a name

I left a keyword for a name — Sat, 31 Jul 2010 13:35:40 +0000

Something I’ve noticed with a lot of new webmasters is they have been told that they need to buy a url with a keyword, which is great n’ all but nobody (until now) ever talks about branding and how having a brandable and memorable URL can be just as important or even more so that grabbing up mysuperkeywordblog.com.

Anyway, thanks for the article, at least I’m not the only loon who thinks having a brandable URL is a good idea.

By: Cath Lawson

Cath Lawson — Sat, 31 Jul 2010 12:12:44 +0000

Hi FitJerk, I couldn’t resist reading a post by someone named FitJerk. It’s all very well telling people to use a “brandword” – the advantages are obvious.

But what about people like me who suck at choosing business names? What process did you go through to come up with your “brandword”?

By: FitJerk - No BS Fitness

FitJerk - No BS Fitness — Sat, 31 Jul 2010 09:40:30 +0000

@Jayturn – Yeah, there is no DOUBT that anyone thinking of running their business needs to think about branding from the very beginning. It’s not a total catch 22 because starting a real business needs some kind of real captial. Part of that has just GOT to go towards building the brand IMO.

Now, everyone check out Lisa *points finger*… wait, I don’t mean “check” her out, I meant check out her brand. “fitforpaper” – If you don’t think that’s gonna become (or is) a BrandWord, then you weren’t paying attention son!

@Lisa – You’re right, your brand is more than just a name or image… it should most definitely have a personality behind it. If you can convey that personality through your BrandWord, even better. In fact, it should be your FIRST priority. Damn it, I should’ve put that in the post.

And big ups to Mary. “BrandWord” is now officially included in the Urban Dictionary. If you’ve got a second, go give it a thumbs up: http://www.urbandictionary.com/define.php?term=brandword

By: Weekend Reading: My fav’s from this week: 7/30/10 | Heather Villa

Weekend Reading: My fav’s from this week: 7/30/10 | Heather Villa — Fri, 30 Jul 2010 19:45:56 +0000

[...] What’s Your BrandWord? -A business is a long-term plan to wealth. Many people do not track their branding power online – or worse, they don’t push their branding efforts far enough. The accumulative time you spend on building your BrandWord pays off quite nicely. [...]