The other day, someone asked me this question: “What’s the key to produce outstanding content?”
My eyebrows rose, and I couldn’t resist a glib mental answer: A direct line to The Muse, the strength of Hercules, the cunning of Hades and a really nice magic wand.
You see, there’s a problem with “the key to whatever” advice – it implies there’s a single method of gaining entry into a place you’d love to get inside.
The truth is there’s no such thing, and even if there were, I’m not convinced this key would work consistently in the secret lock for everyone, every single time.
It’s an unfortunate fact, but as human beings, we’re chasing fool’s gold to think that we can ever find the key to the realm of Outstanding Content and enter this state of mind any time we so desired.
That’s just not realistic.
Want to know what is?