List posts are one of the most frequently seen types of posts on the internet, and for good reason. They lend themselves well to numbered titles, which increases the odds that someone will read your post. They’re also easily consumable, which means they’re more likely to attract those looking for short, easy reads. And a good list post is also easy to create – usually far more than an in-depth, detailed article.> Read More
Blog – Better Blogging
Learn better blogging techniques that help you increase your readership, keep your audience happy and save you from blogging burnout. You’ll have a blog that keeps them coming back for more.
Feeding the content beast is often one of the tasks on the Top 10 Most Hated Chores of writers, and its needs are almost nuts – if you want to succeed, you need to create content for your blog, your newsletter, your email-marketing strategy, your social media accounts, your guest post blog targets, your emails, your handouts… It’s enough to make anyone’s head spin. And it’s no wonder that the creative well of most writers quickly runs dry as a bone – usually well before they know what hit them.> Read More
We’re drowning in content. I could find at least a dozen answers to any question in an instant. What has already happened in my industry is well documented, and what is currently happening is a matter of constant debate. It goes round and round. What we were doing, what we are doing, what we should be doing. The problem is that most content follows the pattern of TV pundits. Keep your points vague enough, and you can always back out. You never look the fool by stating hard numbers that might turn out to be> Read More
Back when blogging was young and new, running naked through the fields on a bright spring day, we used to write posts called Friday Wrap-Ups, also known as Link Love or Friendly Fridays. We didn’t have to come up with new ideas. We promoted our older content and helped readers find good posts they might’ve missed. We’d gather up the best articles other people wrote that week and link to them. Guess what those people were doing?> Read More
Many writers who get negative reactions often take it a sign that they’re not good writers, or that their writing style is ‘broken’ and that they need to fix it. Unfortunately, if you change your writing, there’s a consequence. One segment of your audience now starts to like what you write, and another segment starts to dislike it. You’re back to square one, having to change again. It creates a never-ending spiral of trying to please everybody – which is an impossible goal. I’d like to suggest a different way of looking at reader reactions> Read More
Ah, the business blog. Everyone knows they need one, but no one knows what to say on it. My clients moan, “It’s easy for you. You’re a writer. I’m a cake decorator/photographer/project manager/bookkeeper – what on earth can I write about?” Blogging for your business helps attract new customers, and it solidifies your brand for current clients as well. It keeps your website fresh, alive and updated, which in turn makes you more attractive to search engines. And of course, writing for your business blog helps brand you, the owner, as an expert in your> Read More