Blog – Better Business

Get better strategies that work for your freelancing, entrepreneurship or small to mid-sized business. You’ll learn tactics to promote, market and rake in customers while you skyrocket sales.

treasure chest of gold

Why you need to attach meaning to your money

Close your eyes. Imagine $10,000. Now close your eyes again. This time, I want you to imagine a brand-new hot tub in your back yard, or a trip to Rome, or a year’s worth of groceries. Which was easier to visualize, the money or the fun stuff?

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When was the last time you gave your business a trim?

There’s nothing quite like experiencing the magic of a hair stylist’s scissors. You’re taken through an entire transformation, going from a ratty-looking to refreshed in less than an hour. There’s a whole new you in the mirror – one looks at least 5 years younger. You walk out of the salon with a smile. You’ve got a bounce in your step. You feel confident about yourself – and it shows. That’s a pretty drastic rejuvenation, if you think about it. Just a trim can change your entire mood, outlook, and impression you project on the

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If you had to start your business over, what would you change?

I have a question for you: If you had to start everything over, today, what would you do differently? I have another question for you: Why aren’t you doing that now?

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Pocket Money

How to tell clients you’ll increase your writing rates

Charge what you’re worth. Double your writing rates. Raise your prices. Sounds so easy, doesn’t it? Common advice suggests that whatever you’re charging for your work just isn’t enough, and you should increase your writing rates. Now. Yesterday. Some people suggest you should increase your writing rates because you’re undervaluing the work you do. Others say that it’s because your writing creates results for businesses, and you should get a piece of that pie. A few will tell you that low rates hurt other writers, and the industry at large – you should raise your

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Unmasked Woman

Boost Your Brand Credibility with Personality Traits

Did you know that human personality is formed of five basic traits? According to the Big 5 theory, every human being’s personality is a blend of extraversion, openness, conscientiousness, neuroticism, and agreeableness. (For those who like acronyms, the Big 5 theory is referred to as OCEAN or CANOE.) And in a recent study in the International Journal of Marketing, your success in reaching customers via brand credibility in your content marketing depends on making sure you play up just two of these traits. First, let’s take a look at what each of these traits mean.

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The definitive guide on how to choose your business name

It isn’t easy to choose the right name for your business. Just ask any parent who has ever named a baby. Most spend months poring through baby-name books with thousands of choices, comparing options and getting opinions from friends and family as they try to choose the right fit for a child they’ve never seen… keeping in mind the kid’ll be stuck with the name for nearly a century. And some still get it wrong. Just ask Talula Does the Hula from Hawaii. The same applies to your business name, unfortunately. It’s a difficult decision,

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