How to Organize Huge Copywriting Projects

Written by Taylor - 16 Comments

We often get requests to write ebooks, and most of them are a fairly moderate 5-10 pages in length. Little ebooks. About the amount of information you’d get in five decent-lengthed blog posts.
But we also get requests for huge ebooks – upwards of 50 pages. We’ve also had requests for manifestos, white papers, and from [...]

How to Set Your Copywriting Fees and Earn What You’re Worth

Written by Agent X - 32 Comments

Today’s post is a killer, and it comes to us from none other than Dean Rieck, a copywriter I respect for his straightforward attitude and damned smart advice. He’s put together a ton of both in this posts – and it’s all about the money. Enjoy!
A couple of recent conversations got me thinking about setting [...]

Are You Trying to Be Too Smart?

Written by Taylor - 25 Comments

As a professional writer, your vocabulary is literally your stock in trade. Other businesses have huge stockrooms full of whatever they sell – frozen food, Gucci shoes, leather satchels… You, you have words.
If you’re anything like me, you’ve taken some pains to make sure your stock hasn’t been the same since 1997. You read [...]

The Princess Bride Guide to Copywriting

Written by Taylor - 100 Comments

So there have been a lot of other posts around the blogosphere lately about the Star Wars Guide to Blogging and the Bridges of Madison County Guide to Marketing and I realized that at Men with Pens, we don’t really draw from pop culture for posts.
Then I realized that this is because James doesn’t do [...]

Three Ways to Get a Rush from Your Writing

Written by Agent X - 23 Comments

I have no clue who this guy is. No, really, I don’t. Alright, well, I know he emailed me to let me know I had a broken link in a post. And I know he was interested in what that link led to, which made me think well of him, so I emailed him back. [...]

How Dirty is Your Mind?

Written by Taylor - 26 Comments

Sherlock Holmes, the great fictional detective created by Sir Arthur Conan Doyle, was purported to have one of the best minds of his generation. In one of the first Holmes stories ever written, Holmes described how he came to have such a clever brain:
I consider that a man’s brain originally is like a little [...]

Full-Time or Freelance Writer? The Pros and Cons

Written by Agent X - 29 Comments

Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. Enjoy – it’s a good one!
If you want to make a career of writing, should you look for a full-time job in a company or strike out on your own [...]

Which Person Would You Talk To?

Written by James - 55 Comments

We’ll be getting to today’s post in just a second, but bear with me for a moment while I tell you a little story.
People always ask, “If there was one person you could have a conversation with, who would it be?” Well, there’s been someone I would’ve loved to sit down and talk to for [...]

Are You Too Tough With Your Website Copy?

Written by James - 19 Comments

There’s a strategy used in copywriting, and it involves being authoritative, even aggressive. Putting confidence into your copy almost to the point of arrogance is pretty powerful stuff, and it works out great for a lot of people.
It’s a lot better than sounding too soft, too unsure, too pleading. Begging people to like you and [...]

Did You Reach Your NaNoWriMo Goal?

Written by James - 36 Comments

It’s November, which means that if you’re a fiction writer, it’s National Novel Writing Month for you. Given that the month is well underway, you may or may not be happy with your progress.
And that’s the problem with NaNoWriMo. How do you measure your progress other than just finishing the pursuit of the 50,000 [...]

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