Too often, we writers fob reviews off as easy content. After all, someone else has done the creative work – it’s simply our job to judge it. And being loud, opinionated writers, we’re quite fond of judging. But writing a good review – a review that engages interest and causes action – is more than [...]
The Secrets to Writing Really Great Website Content
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Before you read, we’d like to let you know that this post is littered with links. Some go to other posts of value, and most go to Amazon. No, we’re not trying to be sleazy. We’re recommending books we think you should read, because we’ve read them ourselves and know – beyond a doubt – [...]
Website Content: Are You Turning Readers Off?
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We’re at Day Seven of our marathon series, Writing Website Content. We’ve moved through specializing in website content writing, the right questions to ask buyers, how writers are like website tour guides, why great headlines are important, how to lose 7% of your client’s customers and why you should never be clever and always be [...]
Clever Website Content Writing that Converts
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Welcome to Day Six in the series on Writing Website Content. Last week covered specializing in website content writing, the right questions to ask buyers, how writers are like website tour guides, why great headlines are important and how to lose 7% of your client’s customers. Today, we’re focusing on tips and tricks for writing [...]
Why Your Website Content Loses 7 Percent of Customers
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Today is Day Five in our Writing Website Content series. We started with whether you should specialize in website content writing, the right questions to ask your buyers, why writers should give a great tour of a website and why catchy website headlines matter. Now let’s examine why you’re going to lose 7% of your [...]
Writing Website Content Headlines
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Today is Day Four in our Writing Website Content series. We’ve covered whether you should specialize in website content writing, questions to ask your buyers and how to be a great website tour guide. Now let’s take a look at writing website headlines: Quick; open up a web page – any web page. Where do [...]
Website Content: Giving the Grand Tour
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Welcome to Day Three of our series on Writing Website Content. In case you missed them, please read Should You Specialize in Website Content (our first post in the series) and Questions to Ask Buyers About Website Content (post number two). And now… Please feel free to enjoy and comment on post number three – [...]
Questions to Ask Buyers about Their Website Content
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In our last post, we explored that being a good writer doesn’t qualify you for writing anything you want to take a stab at. There are nuances between types of content and techniques to learn before you can effectively say that you can do a great job at a new type of writing. One of [...]
Should You Specialize in Website Content?
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Buyers for website content are out there. Phenomenal numbers of websites are launching daily. If it isn’t a new site selling services, it’s a site selling products. If it isn’t a website, it’s a blogsite or it’s a profile page. Website content is everywhere, and there are plenty of jobs available for writers. The problem [...]
