168 Hours: Why You Should be Writing Your Holiday Letter Today

Last week, I wrote about how you have more time than you think to do more meaningful activities than you are now, and I even gave you tips to start reclaiming just five out of every 168 hours so you could start living a life you love. Today, I’m giving up my Monday spot in [...]

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Sundays, Short Posts and Fresh Coats

Today’s post is going to be short and sweet. Short because I’m doing something I never, EVER do – I’m writing this post less than 12 hours before it goes live. That means it’s currently Sunday, which means it’s family day, which means I don’t really have the time to make this as great as [...]

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How to Become a Better Writer and Get Readers Loving You

audiobook

Here’s today’s writing tip on how to be a better writer: Don’t write. Now, when I say ‘don’t write’, I don’t mean you should take a break or get away from the keyboard for a day. That’s just common sense, and you should already be taking frequent breaks. When I say ‘don’t write’, I mean [...]

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When You Should Stop Slogging Through Writing

Write on Wet Window

When I came to write my opening note for today’s guest poster, I realized that if I started by saying “I like Ali Hale” one more time, someone would probably shoot me. So I won’t say it. You can’t make me. I will say, though, that Ali’s post was coincidentally timed – though you’ll have [...]

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Want a Peek Behind the Scenes?

“We never hear about what’s going on at Men with Pens.” Jeff (the gentle, kind soul that he is) pointed out that fact to me recently during a conversation on future goals, amazing plans, business ventures and ultimate world domination involving oceanfront property, beach houses and frosty daiquiris sipped to soft jazz playing in the [...]

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How to Please Your Client Every Single Time

Photo credit Gualtierro Boffi I have the secret. The never-fail secret to making sure your client is thrilled with the web copy you write 99.999% of the time. Gather round me, children, for I am about to speak a word of power. Contained within this word is the secret to web copywriting that knows the [...]

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Why Good Copywriting Goes Bad: You’re Not Stupid. You’re Just Ignorant.

When I get an email from pro copywriter Dean Rieck, I’m always happy. He’s a nice guy. I’m happier when he attaches a guest post – he’s a great writer full of good stuff to share. I’m happiest when he says nice things like, “It’s fun to write for your readers – I feel like [...]

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What To Do When Your Client is Boring

Clients often contact us hoping we can jazz up their current copy. They’re looking for something a little funnier, a little more out-of-the-box, a little less like the next guy. No problem, we say. Why don’t you answer a couple of questions for us about who you really are, and we’ll use that information to [...]

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What Happens to Your Website If You Die?

My great-aunt passed on this winter. We thought everything would be quite simple – read the will, carry out her last wishes and move on. Things weren’t so simple. We found her will, and the executor named within let everyone know the details of it. He made arrangements and began carrying out my great aunt’s [...]

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We’re Back – and Bolder than Ever

You may have noticed that Men with Pens looks a little different these days. This is the fourth – count ‘em, four – reincarnation of our design since we started this blog back in early 2007, and it’s likely nowhere near the last, despite the fact that I swore this is the absolute very last [...]

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