How to Sell with a Clear Conscience

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How you sell to your clients is a touchy subject with many people. A recent post on Frank Kern and branding set off a slew of tangent-topic comments and heated debate – many commentators missed the point of the post completely, because Kern’s methods of selling incensed them so much.

In fact, I received a slew of emails related to the post. Some people were very angry at me and questioned my intentions (which were good) and my integrity (which was solid). Some were apologetic, feeling the need to voice their views (good or bad) but sympathizing that their opinions might fan the flames of the comment section.

Some were amazed at the variety of reactions and comments lighting up the blog. Some were thankful, because I made them think, taught them something, and gave them a place to discuss a hot topic. Some commended my cool head, some encouraged me to write more on branding (which was the whole point of the post) and some spent thoughtful hours wondering why comments about sales tactics had upset them so much.

Basically, it was wild. One marketer and his sales techniques provoked hundreds of different reactions, thoughts and feelings. But I digress.

You Have to Sell to Succeed

Like it or not, sales strategies are part of business. You have to market your stuff, or you won’t make any money. You can’t just put out a product with a price tag and hope it sells itself.

It won’t. Period.

The problem is that many people struggle with the morals and ethics surrounding marketing and sales.

They don’t want to take advantage of other people. They don’t want to sell something to those who have no money. They don’t want to push their products or sell with sleaze.

In short, they care more about other people than they do themselves.

Don’t Worry; Be Happy

That’s a nice mindset to have. We support kindness and generosity ourselves, often making sacrifices no one knows about to help other people get ahead. We donate services, we help people who can’t afford us and we go the extra mile.

But at the end of the day, if all we’ve done is help others just so that we can say, “We’re good people,” then we haven’t really gotten ahead at all. We’d have no money. We’d have no food, no heat, and nothing to show for our time. We’re not in business to react the top of Maslow’s hierarchy. (Not yet, anyways.)

So we have to sell. And if you own any type of business or income-earning venture at all, so do you. Most likely, you already use plenty of subtle (and not so subtle) marketing and sales techniques. You just don’t notice them because you’ve decided they’re in line with your personal values.

When Sales Get Personal

Personal values have a lot to do with how you’ll sell and market your products and services. When you act outside of your set of beliefs, you tend to sense great unease, regret and guilt. So of course, you do need to feel comfortable with how you sell. That means you’ll have to decide what’s right for you.

The best way to figure out sales tactics that fit with you and your business is to set your emotions aside. Push your own feelings about specific tactics or overall delivery aside and analyze everything you can about a variety of sales strategies. Figure out what others do, how they do it and why it works.

While doing so, don’t bother getting upset about how other people sell and market. Learn from them, even if they’re the most crooked tactics. That doesn’t mean you need to replicate what you feel are shady strategies – it means benefiting from a huge learning opportunity to know yourself, your personal limits, and how to avoid being taken in by the pros.

(Don’t worry, though. Most businesses operate with sales and marketing strategies that are pretty okay, and you can too.)

Once you’ve analyzed a bunch of sales strategies, bring your emotions and feelings back into the picture. Examine each tactic that you’ve observed with a cool, neutral and objective head, and think about how you feel using that tactic.

Hate it? Then don’t use it, plain and simple. Love it? Great. Try it out. On the fence, feeling ambivalent, not sure? Work on finding a variation of the strategy that feels better for you.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.

Join the Discussion. Click Here to Leave a Comment.

  1. Being one of the people who reacted violently then sat down and seriously thought about why, I learned a lot about myself and my values and why I have such trouble selling to people. What appears to me to have the most success often also seems to me like sleazy sales tactics.

    I also realized that I can’t take care of everyone – each person needs to make their own decisions on what they can afford or not and that I can’t protect everyone from what I consider sleazy sales-people…

    Alex Fayle | Someday Syndrome´s last blog post…Deciding to live: Joely Black interview

  2. Some people are internally wired to be promoters (I will push THIS thing), others who are numbers/success driven have a bent toward closing (let’s get a decision made here), and still others are problem-solvers/consultants. All can sell, and sales involves elements of all three; however, people will tend to naturally gravitate toward a certain style, and that is where they’ll be most effective (I’m highly consultative – trying to be like the others simply did not work). Understanding your own internal wiring first is far more important than adopting specific techniques.

  3. Copying marketing tactics that have worked is a great place to start just don’t forget to measure, measure then measure some more.

    Ask your clients where they found you, why did they choose you etc. Create specific landing pages per ad rather than a generic “one for all”.

    Marc – WelshScribe´s last blog post…Curiosity May Kill The Cat But it Feeds The Writer

  4. In his book “Rich Dad, Poor Dad” Robert Kiyosaki points out what “best-selling author” really means. Although we don’t like to associate “art” with selling, a best-author sells best. It doesn’t mean that author writes best. Sure they might have stumbled on writing a best seller, but why leave it to chance when you can learn how to sell?

    Terry Heath´s last blog post…Stream-of-Consciousness Shamrocks

  5. Graham Strong says:

    I’ve said it before and I’ll say it again: writers don’t necessarily make the best business people, just as vice versa is true.

    That’s not an excuse, just a realization that perhaps the average freelancer needs to brush up on some business skills. Besides, if you are writing any sort of marketing copy, learning how to sell yourself is certainly good work-related experience…

    ~Graham

    Graham Strong´s last blog post…5 Steps To Better Brainstorming for the Intrepid Freelancer and Independent Business Owner

  6. Morning,

    I really abhor sales myself (which is probably why I’m not a billionaire by now) because I’m rather shy…and I hate writing the kind of copy THAT sells. I can how to sell, I can show all the techniques that makes beeyons of mooola etc…..but for me….I just simply hate writing “hype”.

    Alas, my decade plus online has shown me that hype sells, plain and simple.

    It’s most maddening at times.

    Data points, Barbara

    Barbara Ling, Virtual Coach´s last blog post…RANT – When bloggers are PAINFULLY clueless

  7. With creative businesses, we often offer a creative service, and thus are offering a tiny piece of ourselves. For example 2 copywriters will not give you an identical piece of work, their character and personality will be watermarked on what they do.

    For those shy about blowing their own trumpet, it poses a little obstacle.

    By saying what I do is great – isn’t that bragging and don’t people dislike braggers?

    From the great marketers I’ve known, the difference comes down to passion. You can tell when someone is hyping up a product or service and when someone is passionate, creative and dedicated to what they do, that just by talking about it, they are able to sell their services without sounding like a 4 year old screaming “look at me!”

    With so many marketing methods out there, it’s also easy to get overwhelmed by all of the “tools” rather than strategic methods that will boost your business such as:

    Seeking out a niche audience
    Communicating and listening to that audience
    Not trying to please everyone.

    And perserverence. :-)

    Unfortunately,

    Amy Harrison´s last blog post…Are you and your characters passive?

  8. For a lot of folks, sales is a 4 letter word. I think if anyone has ever been “taken” at a car dealership, or ordered a get rich quick e-book for $49.95 they are more sensitive to the issue. In order to be successful at sales, you’ve got to get past that.

    I sold cars for a while. I was never the best technical salesman because I refused to use manipulative tactics. I was myself, helpful and friendly. I never tore up the boards and I certainly never made a six figure income. But I felt good about each sale and made a couple of friends, to boot.

    Be true to yourself and what feels good to you. It will work.

    Cheers

    George

    Tumblemoose´s last blog post…Harriet Tubman keeps my writing going

  9. I understand that some people view selling as sleazy. A lot of it is. But most of it isn’t. And for those who think it is, just don’t go there. Don’t sleaze, whatever you think that means. Tell the truth about who you are in your own words and your own style. Distinguish your credibility and talent in what you write and do to get assignments. Create your own template for success. Most of the online marketing “gurus” have a lot to offer — and you don’t have to pay anywhere near what Frank Kerns charges although his stuff looks damned good if you want to run an Internet business — but they’re not you. If you think there’s another way, go for it. Don’t worry about what others are doing.

  10. Well, you know where I stand on all this..

    Seth Godin’s piece is relevant: http://sethgodin.typepad.com/seths_blog/2009/02/is-marketing-evil.html

    Tony Lawrence´s last blog post…Beauty Treatments

  11. @ Alex – That’s exactly it. Sales and marketing do have a lot to do with our personal values and beliefs when we’re the ones who have to sell. It’s good that you have the ability to look within and ask yourself why you’re uncomfortable. Then figure out what makes you feel comfortable!

    @ Steve – Well, I’m not sure about internally wired, but I would say that their life experiences, personality and values make each of us more or less receptive to this or that strategy. But you’ve come to the same conclusion as Alex – look within, figure yourself out, then do what feels right.

    @ Marc – Split testing is an awesome way to figure out what works best for consumers and buyers, agreed!

    @ Terry – You’ve brought up an interesting point. We don’t like to attach art with sales. Why not? Why are people resistant to that? For example, many people call my work art – I resist that strongly and call it craft or trade… but I believe that helps me allow myself to sell what I do. Others absolutely insist on calling their writing art, and they have a hard time selling to clients in a way that works. I think. Maybe. Your thoughts?

    @ Graham – Or if you just can’t bring yourself to market and sell, hire someone who can do it for you!

    @ Barbara – Hype sells, sure. But plenty of other stuff sells too. Thank goodness. Because I’d choke!

    @ Amy –

    By saying what I do is great – isn’t that bragging and don’t people dislike braggers?

    There’s a difference between bragging and having the confidence to know that you are great. I think while people tolerate my little swaggers and cocky moments (part of my charm, eh? ;), they’d quickly turn away if all I talked about is myself.

    However, they respect my self-confidence and ability to quietly assert that I do think I’m great (sometimes). So I think it comes down to being able to know what we’re good at, and be confident about that.

    Wait. This says it better: I’m Fantastic in Bed.

    Cripes, I need more coffee, eh?

    @ Tumble – That’s it exactly. In order to be successful with sales, you have to get past that. Do what feels comfortable from the options you have, or alter the ones that don’t feel comfortable for success.

    @ Don – Yes. Just yes to everything you said. How’s that? :)

    @ Tony – Seth’s post is relevant to your personal beliefs and values, yes. But it’s also important to note that Seth’s post itself is his own personal beliefs and values, and that his values are not everyone’s values (nor should they be). Because he states his stance does not make him right for all, just right for him.

    Because if that were the case, and what we state is right for all, I’d seriously be sitting here making hefty statements about me ruling the world :)

  12. Of course that’s right, James. By the way, it’s fine with me if you want to rule the world – you couldn’t do any worse than the present bunch.

    Funny thing about Seth Godin: I am not an admirer. I find most of his stuff rather trite and banal and I suppose this was no different. Maybe I’m still under the effects of the codeine cough syrup..

    However, when it comes to marketing, as a society we don’t accept this “it’s all OK” idea. We have limits and we restrain and punish people who push those limits too hard. I think Seth’s “Just because you can market something doesn’t mean you should” is something quite a few of the readers here should be paying more attention to.

    Tony Lawrence´s last blog post…Beauty Treatments

  13. @ Tony – “Just because you can market something doesn’t mean you should” – I agree.

    And I like to think that if I ruled the world, I’d do a better job, not just no worse than now 😉

  14. James,

    Pardon me if I repeat myself, I’m sure I’ve said something like this before.

    Nearly everybody hates “to sell.” With the same visceral hatred that so many people have for public speaking. Unthinking, knee-jerk, “I hate to sell.”

    Yet you do it every day.

    Need to hurry up the businessman’s lunch at a local restaurant so you can get back to work? You’ll sell the waiter on hurrying, so the waiter will sell it to the chef.

    Gotta get your kid to do her homework on a schedule? You’ll find a way to sell it as in her interests.

    Wish your wife could pick up the groceries tonight so you can stay late at work? You’ll sell it.

    Need the boss to okay a fax machine that doesn’t break down twenty times a month? Here come those hidden selling powers.

    You do it, you do it all day, and you’re a natural at it. We’ve all been selling since we were toddlers and we wanted the cool sugar cereal with the funny cartoon characters on it.

    I appreciate your points here, and I think you can go further with it.

    Conscience be darned. We need to stop thinking it’s a slimy something that other folks do and it’s “not for you.” You do, and it is. Time to make your living doing what you already do, naturally, every day.

    My 2¢ USD.

    Regards,

    Kelly

    Kelly´s last blog post…Inspiration Points: Crunched for Time?

  15. It’s funny, I was just having these thoughts on the weekend when reading Adsense instructions that the ads that attract the most clicks are those that blend ni with your site colors and look like patr of your site’s information. I.e., the reader thinks you’re recommending the product in the ad.

    I have mixed feelings about that, since I don’t know what the ad’s going to be until it’s displayed. I’ve already seen one ad that I don’t recommend, and the process for filtering out the ones I don’t want to promote is rather tedious. I suppose, though, that readers who know I screen the ads can feel more comfortable that I’m recommending the rest. I hope I am. :-)

    Dot´s last blog post…OpenOffice Extensions

  16. As a recovering freelance writer turned coach, I knew I didn’t know diddly about copywriting and selling, and that I better get savvy or I’d end up in the ditch. So I took myself to school at MWP and Copyblogger (I’m still waiting for my diploma).

    The learning that stands out to me, in a very unscientific, layperson kinda way is: 1) My passion for what I do far exceeds my fear of selling; 2) Selling is really just creating and delivering possibility and solving problems, isn’t it?

    I realize this is a very simplistic view, but even if I’m selling shoes or tomatoes, it’s still about possibility, isn’t it?

    Lisa Gates´s last blog post…In a recession, it’s all about free…but what about priceless?

  17. @James: Because you asked (see, I’m not really here to build backlinks. LOL), although words are simply codes to represent thoughts, feelings, actions, things, they do carry connotations. For you, it sounds like “art” and “craft” have different connotations. Perhaps “art” is more personal, a part of you, and “craft” is the product of a skill, coupled with your talents.

    If you’re like me, you write somewhat differently if you’re ghostwriting than you would if your name were on the product. For me that’s because I don’t want to give part of myself away (that’s how I feel about it) when I’m letting someone else put their name on it. But when my name will be attached, I do want to infuse some of myself into it. Not to say I won’t write with skill when I’m ghostwriting, but I don’t feel the product is something I’ve “crafted” or that it’s “art”.

    The reason I bring that up is to show the difference between something I think is just “work” and something from my “craft”. I can easily let the “work” go, I want my name to be on the “craft”. I think some people would replace my use of “work” with “craft” and my use of “craft” with “art”. But for me, art is something entirely different and doesn’t have to do with (at least my) writing.

    If that doesn’t make sense, blame my lack of craft this morning.

    And I just thought of something else. You know, they don’t say “Arts (or Crafts)”; they’re two different things in that case, “Arts and Crafts”. Not sure why I threw that in . . .

    Terry Heath´s last blog post…God. What Could I Actually Call This Post?

  18. @ Terry – Arts and Crafts… thus meaning that we can all unite as one and agree at the end of the day to take over the Science and Technology group. An uprising!

    I think we do work differently (which is fine and good), in that anything I write does have my name on it, so it always has me in it. Whether only one person knows my name or whether many people know it doesn’t matter – personal pride won’t let me put less into a project. But that doesn’t mean you do less, of course – I see exactly where you’re coming from, in that a project becomes more dear to your heart when it’s something for you. Yes?

    @ Lisa – You have to learn to juggle first. That’s for third year students. And I haven’t receive my tuition cheque lately, I’m afraid… are you sure you’re registered for this semester? 😉

    @ Dot – I hear you on Adsense and associating your name with advertising. This is one of the reasons that we don’t allow just anyone to advertise here, and most of our advertising is not paid by sponsors. (Yes, okay, so there are affiliate payouts, but that is not why we advertise these products.)

    @ Kelly – YES! THANK YOU!! We do sales and marketing ALL THE TIME!

    We need to stop thinking it’s a slimy something that other folks do and it’s “not for you.” You do, and it is. Time to make your living doing what you already do, naturally, every day.

  19. @Dot:

    I don’t think that the blending of Adsense fools anybody into making them think it’s part of the site. I certainly don’t choose Adsense colors for that reason – I choose them so they aren’t butt-ugly in contrast.

    @James

    I keep hearing a little voice saying “The lady doth protest too much”.

    We all know that advertising per se is not evil. If I have a skill or service you need, you WANT me to advertise it. But when the product being pushed is junk, we get ticked off at manipulative advertising that convinces people otherwise.

    Frank Kern is a fascinating special case. He’s selling slimy manipulation. Can you use slimy manipulation to sell honest product? Sure, why not? It probably even sells better that way. It still turns my stomach..

    @kelly

    No, not everybody hates to sell. I love selling. If you were in the market for something I sell and called me up to talk about it, you’d hear a LOT of enthusiasm. I’d ENJOY helping you learn whether what I have is right for you and if it was not, I’d enjoy giving you some direction toward other things that I don’t sell that might better meet your needs.

    I would HATE if I were forced to try to make my solutions fit you when they do not. When somebody tries to do that to me I really dislike them because they ARE slime. If you are helping me understand the benefits, that’s good selling. If you are lying to me or trying to push my buttons to get me to act in ways contrary to my best interests, that IS slimy.

    Tony Lawrence´s last blog post…Who’s at fault? Programmers or managers?

  20. James, I love it. You’re right. I also wonder if the folks who are afraid / unwilling / think it’s not nice / whatever to sell their stuff aren’t really somehow screwed up in their thinking about money – getting it / giving it / saving it / spending it.

    I used to have all sorts of confusions about my relationship with money and it resulted in a whole lot of underearning justified often by me trying to be above it all. What a joke, except it wasn’t funny.

    Life is sure easier without all the guilt!

    Anne Wayman´s last blog post…Joss Whedon On Writers & New Media – Videos for Writers

  21. “Nearly everybody hates to sell.”

    Got you covered, Tony. :)

    Kelly´s last blog post…What Are the Girl Scouts Thinking?

  22. @Kelly: thanks for making that connection. I never thought of it in that light until now. It’s true, we all sell everyday and have been since we learned our first word.

    James nailed it when he said it was about setting your emotions aside. I had the same knee jerk reaction that some of the others did about Frank, but once I removed the emotional factor, there were bits of truth under the rust.

    In the end, it’s all about how you use that information, it’s a double-edged sword for sure. You can either harm or help, and hopefully, most of us choose the latter.

  23. “Most people have more hang-ups about money than they do sex.”
    Foster Hibbard

    Could this be why the topic of “Selling” is so charged?

    In our Web 2.0 world it’s my belief that your market will determine with the speed of a bullet whether or not what you’re selling is pure garbage.

    Keywords of the previous sentence, “your market” and “Garbage.”

    Frank Kern knows who he doesn’t want to do business with and has engineered his marketing to repel who he knows won’t, can’t and shouldn’t give him money based on a clash between his and their belief systems.

    In his Core Influence speech he talks about how as soon as he started repelling “Problem prospects” is when he began making big money and fell even more in love with the customers he attracted .

    Fans of Frank Kern make up some highly intelligent people.

    Yeah, I don’t know all of them and I’m sure there’s some drooling morons in the mix but I will say this… the people who endorse him have a lot to lose if what he sells is total rubbish.

    The people who endorsed him for this launch don’t freely lend their reputation or their lists to any schmoe on the block. To call these people idiots is a poor judgment based on what a critical business decision it is to endorse somebody.

    Now we’ll talk about the word “garbage.” Rather subjective word isn’t it?
    Look at music.

    Death metal lyrics about why life is shit, hate and pain sung by know-nothing-teens to me is garbage. But, it sells and has sold billions of dollars worth of albums throughout the years.

    Tony Robbins has sold millions of dollars worth of product too. But guess what? To the death metal camp, his products are garbage.

    It’s all perception. Throughout my life I’ve found it very painful and senseless to be angry at these dichotomies. I found myself disrupting or ruining relationships when I tried to force my values on others.

    People do the best with what they’ve got.

    Would death metals fans be in better state of mind if they listened to a message of hope, encouragement and intelligence instead of depression, darkness and apathy? Yes.

    But who am I to force my values onto them? If I have to use force they aren’t ready for me at this time. It all comes down to how influential you are and what stage in the moving parade of life someone is.

    The word selling has so much depth and this depth goes deep into each and every one of our maps of our world.

    If I have beliefs inside that make me view money as scarce, hard to get, only for privileged business assholes who are slick sales people and have all the resources that I don’t have to succeed…

    I’m going to look at selling one way.

    If my belief system says money is root of all good, money goes into pockets and places it can grow so in order to be the master of money I must grow, and nothing happens until something is sold so in order to exploit my talent I’ve got to find and use the words my prospects like to hear in order to influence them…

    I’ll look at it another way.

    All depends on our core beliefs. Everything starts there.

    In my educated opinion if someone has a problem with selling, it’s merely a symptom of a deeper issues about money.

    Note Taking Nerd #2

    Note Taking Nerd #2´s last blog post…If I Could Hear The Questions You Ask Yourself Would I Think I Was In The Presence of a Leader Or a Victim?

  24. It’s amazing how fans of Frank so clearly need a conscience salve..

    Protest all you want. Justify it however you want. Argue from authority, use ad hominems, red herrings and every slip-sliding trick in the book, but it doesn’t change reality. You think Frank Kern is good folk, you are the one who has to live with that. It’s your choice.

    And yes, it does depend on our core beliefs. I shudder to imagine a world where beliefs like that are truly “core”.

    Tony Lawrence´s last blog post…When it comes to bashing Microsoft

  25. @ Note – Rock on with that comment. You’ve touched on many valid points and I agree.

  26. @ Tony – This post isn’t about Frank Kern. This post isn’t about Frank Kern’s tactics or his course. I understand you’re upset and angry about Frank Kern AND THAT’S OKAY. No issues there.

    But I invite you to read the post again for what it is – a discussing of sales and marketing AT LARGE. No one here is arguing or disarguing about Frank.

  27. *raises hand*

    Can I argue the word “disarguing”?

    Maybe I’ll just steal it. I think it could have some cool uses.

    Kelly´s last blog post…What Are the Girl Scouts Thinking?

  28. @ Kelly – I blame the Franglais in me. He has no idea what he’s saying half the time. 😉

  29. That type of in-your-face marketing is a huge turn off for me in the real world and on-line. Its worse on-line though because invariably its peddling something which is available for free. I nearly walked away from the internet as a way to make money a little over a year ago because I realised I had to sell I had to “build a list” and sell cllickbank crap – or build my own e-course and on a topic I knew nothing about and sell it for $49/month. To be honest I went and got a cleaning job – it at least got me fit!

    The on-line dream is a seductive though and I got lured back because I started finding mentors who taught me you can sell and be ethical at the same time. You don’t have to over-hype, you don’t have to make people buy who can’t afford to. You can add value, get paid and live with your conscience.

    Of course it takes longer, so be it, I’ll get there in the end. I’ve been told I have potential as a marketer because I am honest – I happen to know that’s true because the 2 or 3 people I trust on the internet I would buy anything they told me to – because I trust them- but it took a year or so to grow that trust.

    Lis Sowerbutts´s last blog post…Get Paid to Blog: Is it a Scam?

  30. Hi James,
    I used to have a lot of problem with closing a sale because I always felt like the people were doing me a favor by buying. Then one day I was told that I was actually doing the customer a favor if I sold something that solved a problem for them. They are willing to trade greenbacks for a solution and so I should feel good about the transaction.
    I think this is absolutely right as long I am giving good value and solving a problem or filling a need for my customer. I should fee good about that.

    Andy@no carb foods´s last blog post…No Carb Snacks For A Low Carb Diet

  31. Nothing happens till you sell, and (B) your security is in the service you render and your ability to communicate that idea effectively. I’m pissed off when freelancers play the artiste role and make this production about not needing to sell…and then they get the moneyanxious BS that happens all the time.

    MAN OH MAN it honks me off.

  32. I think there is a big difference between selling and marketing. It has been my experience that people do not like to be sold. However, a good marketing campaign sells them the goods everyday and they never notice.

    If you have a product you must sell it to earn money. It’s the way in which you sell it that either drives your prospect away or closer. I believe in integrity and honesty in your approach and have had many people say that they find this to be a breath of fresh air. Do I want to sell them my products? Absolutely! Will I become a snake oil salesman in order to do so? Never!

    I am not saying that Frank Kern is a snake oil salesman. Frank is a personality marketer. He is laid back, provides lots of good content and basically makes people like him. Honestly, that’s half the battle. If your prospects like you and/or trust you the sales are almost automatic.

    Rick

    Rick´s last blog post…Focus Equals Success

  33. If you want to succeed in business you have to sell. That’s just the way it is. Whether you are “selling” yourself or your products or someone else’s products through you or your website. Selling isn’t fun for most people but you don’t have to use hard pressure in your face sales tactics as most people think of when the picture selling. Just building a positive name for yourself and your brand will help to sell for you without you actually doing any selling by definition. Be honest and helpful and it will get you far in business.

Trackbacks

  1. […] How to Sell with a Clear Conscience – This is great stuff to mull over if you’re involved in selling in any way. It took me many years to grasp my selling “style”. From the Men with Pens blog. […]

  2. Vegan Tea and Marketing the Experience — Terry Heath says:

    […] experience with creative types is we often hate things that sound like “sales”. A few have really bought into entrepreneurship, like Shakespeare. But for the most part, there is […]

  3. […] James, over at Men With Pen has a great post called How to Sell with a Clear Conscience. Worth a read for sure since we freelance writers simply must sell if we’re to get work. […]

  4. […] me repeat it in shorter words: Ethical marketers use the same strategies smarmy marketers […]

  5. Marketing the Experience says:

    […] experience with creative types is we often hate things that sound like “sales”. A few have really bought into entrepreneurship, like Shakespeare. But for the most part, there is […]

  6. Personal Branding and Marketing an Experience says:

    […] experience with creative types is we often hate things that sound like “sales”. A few have really bought into entrepreneurship, like Shakespeare. But for the most part, there is […]

  7. Personal Branding and Marketing an Experience — Terry Heath says:

    […] experience with creative types is we often hate things that sound like “sales”. A few have really bought into entrepreneurship, like Shakespeare. But for the most part, there is […]

  8. […] experience with creative types is we often hate things that sound like “sales.” A few have really bought into entrepreneurship, like Shakespeare. But for the most part, there is a […]

  9. Starbucks and Marketing a Blog says:

    […] experience with creative types is we often hate things that sound like “sales”. A few have really bought into entrepreneurship, like Shakespeare. But for the most part, there is […]

  10. Personal Branding and Marketing an Experience « Coffeeblogger says:

    […] experience with creative types is we often hate things that sound like “sales”. A few have really bought into entrepreneurship, like Shakespeare. But for the most part, there is […]

  11. […] experience with creative types is we often hate things that sound like “sales”. A few have really bought into entrepreneurship, like Shakespeare. But for the most part, there is […]

  12. […] experience with creative types is we often hate things that sound like "sales". A few have really bought into entrepreneurship, like Shakespeare. But for the most part, there is […]

  13. […] experience with creative types is we often hate things that sound like “sales”. A few have really bought into entrepreneurship, like Shakespeare. But for the most part, there is […]

  14. […] Tim, he laid out all of his current marketing strategies – the ones he hated doing because they made him feel like a bad guy. He was cold calling businesses, using his social media as a megaphone instead of a conversation […]

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