Comments on: Do Clients Need to Like You or Trust You?

By: Peter Masters

Peter Masters — Thu, 03 Jun 2010 12:10:30 +0000

Liking and Trusting are very different things. And As it was said above, people react to desires, needs, wants and even fears when deciding on what to buy. Who to buy it from is seldom a question – do I want this and whats the best price.

if you can guess your clients needs, then you are 95% of the way in getting a sale.
.-= Peter Masters´s last blog ..Conversion Rate Optimisation =-.

By: Rahman Mehraby

Rahman Mehraby — Tue, 19 Jan 2010 19:33:34 +0000

If I put myself in the prospects’ shoes, I would like to get convinced that the service provider can deliver what he claims to be the solution. My “conviction” is more important than personal liking or disliking.

When I see the results, I begin to “trust” him. When I trust him, I like what he’s done for me.

In this process, what makes me like him is the human values he adds to the business relationship. If he cares about my business more than what I’ve expected, then I develop interest in him and like him. If not, nothing is missing from the business point of view.
.-= Rahman Mehraby´s last blog ..Website Copywriting 105: Creating Great Content is Key to SEO =-.

By: Sally

Sally — Mon, 18 Jan 2010 00:25:28 +0000

I don’t think you have to like someone to buy goods and services from them but you do have to trust them. If two people have the same skills and price point, I’m obviously going to work with the person that I like.

By: Harrison Stuart

Harrison Stuart — Sat, 16 Jan 2010 12:22:22 +0000

I think it’s better to trust somebody first before liking him/her. Same decision applies whenever your dealing with clients, potential friends or to other people. The question is very simple, how can you like somebody whom unknown to you, someone whom you can’t trust.

Like you, I those experts who claim that once we follow their teachings will have a positive result. Wherein, they, themselves, haven’t proved their words to be true.
.-= Harrison Stuart´s last blog ..Spying on Your Spouse’s PC- Right or Wrong? =-.

By: Weekend Reading: My fav’s from this week: 1/15/10 | Heather Villa

Weekend Reading: My fav’s from this week: 1/15/10 | Heather Villa — Fri, 15 Jan 2010 20:45:44 +0000

[...] Weekend Reading: My fav’s from this week: 1/15/10 Posted by Heather Villa, CMA, MBA, MSM on January 15, 2010 in: Weekend Reading Do Clients Need to Like You or Trust You? [...]

By: Matthew Needham

Matthew Needham — Thu, 14 Jan 2010 07:01:35 +0000

I agree. People don’t have to like you to do business with you. Bit they are more likely to spend more money more often if they do.

By: Penny Feigel, IAC-EZ

Penny Feigel, IAC-EZ — Thu, 14 Jan 2010 05:59:53 +0000

I too totally disagree with the like before trust. I have worked with many capable people who have done an outstanding job in their position, but personally did not care for them. They were not someone I would socialize with. When it comes to business, you don’t need to be my friend to have my trust, but if you are honest, qualified, and capable, that is what matters most.

By: Justan Brandt

Justan Brandt — Wed, 13 Jan 2010 00:27:40 +0000

I think the initial point of interaction has something to do with this.

From someone who use to cold call, in person, from business to business you had to be liked first, then trusted. If you walked in the door and didn’t make an impression that they “liked” you would never have a chance to build trust.

The other side of this is eBusiness. When I go to a website I don’t need to like the salesman, owner or customer service rep. In most cases I never talk to them when ordering. But I must “trust” the site with my personal information.

By: Melinda | SuperWAHM

Melinda | SuperWAHM — Tue, 12 Jan 2010 21:20:39 +0000

The more I think about this, the more I think there are a lot of variables that come into play, it’s not as simple as ‘like or dislike’ or even ‘trust’

If you’re buying food or other mundane, everyday stuff in person or even online then you don’t care who serves you, and there’s probably not a lot of trust in the person either. You’d trust the company/shop or you wouldn’t go there – generally. There’s a shop here that I can’t stand the owner and don’t trust him (worked for him for three months and he’s a bully) yet very occasionally I’ll shop there because I can’t get an item anywhere else.

If you’re buying something relatively intangible, such as an ebook or course, then it becomes a little harder. You’ll buy it faster if you already know the person, or if they were recommended by a friend. You’ll likely put more credibility and trust in the content if you know and like the person. If you’d never heard of them before then you’re going to read with a more cynical view.

Generally I’d say (opinion, I have nothing to back this up with) that the higher the price then the more you need to like and trust the person.

Then again, how many of us have bought a car from a salesman that we didn’t particularly like?

This whole issue is very personal, and I think in the end it comes down to the situation at the time, the product we’re buying, the cost, the medium that we’re buying through etc. Every situation and person is going to be different and we’re going to make different buying decisions at different times based on variations in all these different factors – and we probably won’t even realise that we’re doing it.
.-= Melinda | SuperWAHM´s last blog ..Book Giveaway – ‘Get Clients Now!’ =-.

By: Alejandro Cabrera

Alejandro Cabrera — Tue, 12 Jan 2010 20:17:23 +0000

I believe it is not necessary to be liked in order for people to buy from you. What is true is that you won’t see them again if they don’t like what they got.

I matter of working with people it is elemental to have something in common that likes and attracts both sides. It’s human nature.
.-= Alejandro Cabrera´s last blog ..Las Mejores 7 Extensiones de Google Chrome para Cualquier Adicto a Socializar =-.