The True Key to Transforming Your Content-Marketing Results

The True Key to Transforming Your Content-Marketing Results

Content marketing is one of the most effective ways to market your business in today’s world, and that’s true no matter what kind of business you have.

You could be a solopreneur offering consultations, a painter who hosts workshops, or a magician who dazzles at corporate events. You could be an accountant, a lawyer, a purebred collie breeder. Doesn’t matter.

Content marketing helps you reach people and convince them to become customers. In fact, it’s one of the most cost-effective strategies that creates big returns for your business – the kind that makes you cackle all the way to the bank.

Well, maybe cackling is a bit much, but make no mistake: your content-marketing efforts – your writing – helps you find new customers, engage their interest, and bring them to your business doors. It educates, informs, persuades and convinces prospects that your business is the one they should choose to buy from or work with.

That’s pretty powerful. And they haven’t even met you yet.

But there’s a problem.

The problem is that many small business owners write their own content, and they don’t have much clue of what they’re doing. They write well enough and have good intentions, but there’s far more that goes into crafting effective content than meets the eye, and they just lack knowledge.

It’s a big problem, that lack of knowledge. Very few business owners can write effective content that pulls in results from their website, their newsletters, their blog posts, their marketing campaigns… even day-to-day emails with potential customers.

So they end up with a lot of content that doesn’t do much for them, and the writing usually fits into one of 3 categories:

  • It’s boring and lacks personality, coming off generic at best.
  • It’s egocentric – all about the company and how great it is. That’s boasting, and it doesn’t work.
  • It doesn’t create credibility or stir the emotions of someone who’d be a perfect customer

Content like that can be a business killer, not to mention an entrepreneurial waste of time that damages results, hurts potential and creates stagnation.

You don’t want that. No business owner does.

So what should you do? You have two choices:

You can hire a copywriter to craft content for you, and if that sounds good, get in touch. We’ll create content that changes your entire business game.

Or you can learn.

Decide, today, that you’ve had it with content that isn’t doing much for you. Decide, right now, that you and your business are worth learning better creation techniques. Then commit to improving your writing knowledge so that you can craft all the content your business ever needs.

That commitment makes a big difference to your marketing efforts. You’ll feel secure that your time is well spent with every single piece of content you write. You’ll see positive change occur in your business, and in you. Confidence goes a long way, after all. And by investing in your writing skills, you’ll build an entire skill set arsenal full of content-creation tactics and writing strategies that help you achieve better, faster, more effective results.

A skill set like that is one of the most valuable ones a business owner can have, and it opens doors of opportunities for new clients, fresh sales and life in your business.

So take a writing course that focuses on business results and get the knowledge you currently lack.

But don’t stop there. Learning isn’t enough.

Here’s the key to real results: apply the knowledge immediately. Put your new skills to work for you right away.

If you learned how to improve your website copy, go tweak yours. If you learned how to write better headlines for blog posts, dig back through your archives and rework yours. If you discovered a cool tip on writing better sales pages, spruce yours up. You’ll see tangible results almost immediately… and that’s what really matters.

Most people skip this part – actually doing the work. They read, nod, and feel better about themselves because hey, they’ve learned something new! They feel smarter. More educated. But they haven’t actually done anything. Unfortunately, the vastest skill set in the world is all for nothing if you don’t do something with what you know.

In business, that goes double, because it isn’t about how much you learn… it’s about how much you earn.

Looking to learn and to earn? You’re in luck. The Damn Fine Words writing course is specifically designed to teach business owners valuable content-creation techniques that generate tangible results, and registration is open now through to September 13. Be ready, though: the skills you’ll learn will transform your writing, your business…maybe even your life.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.

Join the Discussion. Click Here to Leave a Comment.

  1. I agree that content marketing is a great way to market your business, regardless of the sector you work in. It can be extremely powerful if there is a coherent strategy, meaning and intention behind it. As you mention, content does so much, from persuading, encouraging and convincing, as well as making a big difference in terms of generating revenue too.

    If a member of staff from a company is writing content then they will have a good idea of what to talk about, although they may not be able to articulate it in the best way. Learning how to produce decent content will have a knock-on effect and can also improve your site’s structure. However, if businesses don’t have the time or resources then they should outsource their content.

  2. I see this in the prepaid cards industry all the time. People who know a lot about cards will write copy for marketing material, and then wonder why their customers do not connect. They leave out all the emotion and only sell the features of the product.

    Not all do this, but a lot do.

    If only they knew !

  3. I am SUPER excited for the DFW writing course. How will I ever wait for February?!

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