[...]usually posts some very interesting stuff like this. If you’re new to this site[...]……

Sure, context and conventions count. But as you say that’s true in copy as well as design/imagery—which is why one campaign splashed all over different regions/ cultures rarely works, unless it’s for a product that’s somehow achieved worldwide icon status.

Yes. Copywriting and design. As little as you can get away with, or as much as tells the entire story to the right person at the right moment.

Later,

Kelly
.-= Kelly´s last blog ..How Passionate Are You? =-.

BTW, even if the copy is short, that doesn’t mean it’s any easier to write. In fact, it’s often tougher to boil it down to a few well-chosen words.

Wasn’t it Winston Churchill who once wrote “Please excuse the long letter, I didn’t have the time to make it short”
.-= Melinda | WAHM Biz Builder´s last blog ..Does Your Customer Service Suck? =-.

BTW, even if the copy is short, that doesn’t mean it’s any easier to write. In fact, it’s often tougher to boil it down to a few well-chosen words.

Ah god, is that the truth or what?

@ Dean – Interesting point you bring up, that copywriters might care more about the message than designers. Which begs the question, why would that be, you think?

@ Kelly – She’s Tired of Waiting was good. It did depend on conventional knowledge that a wedding band goes on the left fourth finger and that she was holding up a “fuck you”. Take that design and put it in China, and it might not be as effective.

Then again, “Fuck you” written in English might not be effective in China either.

But I think the point I was trying to make (lacking enough coffee to do so, it seems) was that context and conventions counts too.

@ Angelo – that may be. A good video (that starts before I can run away screaming, “No video! No video!”) can capture my interest quickly. The ‘Name of the Wind’ videos are awesome.

A: “Get lost, creep.”
B: “Let’s go somewhere where we can be alone.”

Which is more important? Well, they both are.

Design’s job is to catch the prospect’s eye, then make him want to read the headline. The copy’s job is to connect with him on an emotional and logical level, and keep him reading until he takes the desired action (which is not always “buy now!” Relationship marketing, people!)

Without good copy, design is often wasted. Without good design, your copy may never be read. It’s got to be a package, folks.

BTW, even if the copy is short, that doesn’t mean it’s any easier to write. In fact, it’s often tougher to boil it down to a few well-chosen words.