Comments on: The Secrets of a Top Copywriting Pro

By: Xin

Xin — Thu, 16 Feb 2012 21:17:21 +0000

Secrets to a Great Copy: It took me years to discover it. But once I did, everything changed. Maybe 7 people in the world know this secret. It’s mind-blowing. Earth-shattering. And so incredibly simple you’ll kick yourself for not realizing it before now. The secret to great copy is … sorry. The phone is ringing. A client is calling about a big writing project. Can I get back to you?

Isn’t it interesting? He did answered the question: create in the prospect a sense of urgency through describing the scarcity of time and availability, promising a benefit so big/mind-blowing/earth-shattering, and then you’ll realize the sale is already done.

That’s how you sell it. Illuminating.

By: L.A. Wellington

L.A. Wellington — Sat, 14 Aug 2010 21:06:10 +0000

Since us copy jockies have men with pens, how about a place for the ladies? I think there should be a site entitled, “Chicks With BICs”. A name like that has such a ring to it… hint, hint.

By: 9 Sites Every Freelance Writer Should Bookmark | Clarabela Media

9 Sites Every Freelance Writer Should Bookmark | Clarabela Media — Thu, 29 Jul 2010 01:42:24 +0000

[...] Say No to Solo, 5 Surefire Ways to Get Freelancing Clients When You’re Just Starting Out and The Secrets of a Top Copywriting Pro gave me some much-needed advice as I started my freelance [...]

By: J.D. Meier

J.D. Meier — Sun, 20 Jun 2010 19:22:03 +0000

It’s interesting and I like the analogy of a lawyer.

I think the best insight I got was from Guy Kawasaki who didn’t turn things into gold, instead he found gold, then amplified it.
.-= J.D. Meier´s last blog ..Lessons Learned from Dad =-.

By: Copywriting | Copywriter Dean Rieck | Copywriting Tips | "Maximum Results Copywriting"

Sun, 20 Jun 2010 04:11:45 +0000

[...] Direct mail copywriting: an interview with Dean Rieck – Part 2 [...]

By: Paul Novak

Paul Novak — Fri, 18 Jun 2010 17:31:05 +0000

It’s good to see some consistency among the successful. It’s how you winnow the wheat from the chaff. Funny how successful writers always seem to say the same thing, it’s hard work, and those offering to show you the secrets to being a successful writer want you to buy their program. The latter aren’t writers, or even versed in the field. They’re just marketers.

He’s basically told us what every single successful writer in every field has been saying to students, freelancers and aspiring novelists for decades. It’s hard, you have to want it, and above all, there are no secrets except to just write and write a lot.

Good interview.
.-= Paul Novak´s last blog ..ComLuv Blog Contest and Me Losing =-.

By: Shawn Christenson

Shawn Christenson — Fri, 18 Jun 2010 04:01:22 +0000

“To me great copy is about clarity. It delivers a crystal clear message without calling attention to itself.”

I love this. It’s so the opposite of how i’ve been thinking I should write – but exactly how i’ve wanted to write (and tend to end up writing).

Thanks!
.-= Shawn Christenson´s last blog ..Believe in your Customer More Than They Believe in Themselves =-.

By: Tom Bentley

Tom Bentley — Thu, 17 Jun 2010 16:06:08 +0000

I admire the incisive directness of this post, like the naming of the three must-haves: Curiosity. Skill. Persistence. Dean, thanks—you’re able to distill your ideas with the kind of conciseness and force that makes for the stellar kind of writing under discussion. Tasty stuff!

By: Nathan Hangen

Nathan Hangen — Wed, 16 Jun 2010 21:24:16 +0000

I love the picture…that’s where I want to be.
.-= Nathan Hangen´s last blog ..The Bloggers Guide to Getting Attention =-.

By: Þórey Ómars

Þórey Ómars — Tue, 15 Jun 2010 23:22:41 +0000

@James, I think this one bit was juicy, authentic proof of that
.-= Þórey Ómars´s last blog ..Top 5 Things for (extremely) Shy Writers to Think About When Introducing Themselves and Their Work to Strangers. =-.