Creating Flagship Content

Where’s the flag on your ship?

If you’re one of the lucky leaders in the virtual world, that flag is stuck firmly in the bow of the ship, front and center. It’s visible from far, whipping in the wind, proudly displayed as an icon of moving forth to conquer the world.

Flagship bloggers like Dosh Dosh, Problogger and Copyblogger lead the fleets. These commanders are the forward thinkers that beat us all to the punch. They come up with content that makes us all nod and wish we’d thought of that first.

They predict upcoming trends or they throw out new ideas for everyone to discuss. They create followings of fans who hang on their every word. They shape the way people use the Internet.

For most bloggers, though, the flag on their content is somewhere over by the rowers, fluttering gently in the breeze. Some bloggers store their flag down in the belly of the ship out of view.

Some bloggers don’t even have a flag. They just follow the leader.

Flagship content writers could probably walk into a roomful of people, take charge of the situation and soon have the whole group outside digging a hole to China.

Why dig a hole to China? Well, no one really knows, but the leader told them to dig, so that’s what they’re doing.

Flagship content is different from all the content out there. It sets the standards for everyone else. Bloggers harbor dreams of making it to the big leagues and being one of those flagship icons to follow.

How do they do it? What does it take to create a following? What makes these people leaders of the fleets that follow them across the seven seas?

Creating flagship content demands innovative thinking and creative angles. It requires the confidence of expertise and the strength of leadership. It takes someone who can sit back and think on where the world is now, where the lack of knowledge is and where the world might be going.

Think about your flag when you write. Where will you plant it? Is it right there where people can see it? Do you even have your flag handy? Or have you seen the raising of the lead ship’s flag and just decided to wave your own in response?

Maybe it’s time to craft a new flag for your ship. Be different. Be confident and command respect. Take the time to think and research. Try to predict trends or see into the future. Trust yourself enough to take your ideas and turn them into reality. Believe in yourself and your ability to lead the fleet, not just to follow the other ships.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.