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	<title>Comments on: Four Choices To Brand Your Online Business</title>
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	<link>http://menwithpens.ca/four-choices-to-brand-your-online-business</link>
	<description>Copywriting, Web Design, WordPress Customization - Men with Pens</description>
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		<title>By: James</title>
		<link>http://menwithpens.ca/four-choices-to-brand-your-online-business/comment-page-1#comment-12270</link>
		<dc:creator>James</dc:creator>
		<pubDate>Sat, 26 Jul 2008 10:15:40 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1143#comment-12270</guid>
		<description>Those are great business names, Alex. And you&#039;re welcome!</description>
		<content:encoded><![CDATA[<p>Those are great business names, Alex. And you&#8217;re welcome!</p>
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		<title>By: Alex Fayle</title>
		<link>http://menwithpens.ca/four-choices-to-brand-your-online-business/comment-page-1#comment-12268</link>
		<dc:creator>Alex Fayle</dc:creator>
		<pubDate>Sat, 26 Jul 2008 07:12:41 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1143#comment-12268</guid>
		<description>My business name over the years has evolved. The actual company is called FayleSafe Solutions and I used that as my company when I wasn&#039;t sure about my niche. Then when I started to focus on residential organizing, I changed the brand to House Therapy. Finally when I moved online and realized that my passion lay in helping people figure out and pursue their dreams by getting rid of emotional and physical clutter, the brand became Someday Syndrome.

Through all that, however, my content has remained consistent - we can&#039;t realize our dreams if we have clutter (mental, emotional, physical) in our lives.

Over the past two years my business had taken the back-burner so I didn&#039;t focus on the look, but now that I&#039;m recommitting to it, I&#039;ve hired the Men to create me a new image because there are some things that need professional input.

As for the mindset, I live the message I deliver...

Thanks for prompting me to think about all that James!

Cheers,
Alex

&lt;em&gt;Alex Fayle&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/SomedaySyndrome/~3/342267644/vacation-notice.html&#039; rel=&quot;nofollow&quot;&gt;Vacation Notice&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>My business name over the years has evolved. The actual company is called FayleSafe Solutions and I used that as my company when I wasn&#8217;t sure about my niche. Then when I started to focus on residential organizing, I changed the brand to House Therapy. Finally when I moved online and realized that my passion lay in helping people figure out and pursue their dreams by getting rid of emotional and physical clutter, the brand became Someday Syndrome.</p>
<p>Through all that, however, my content has remained consistent &#8211; we can&#8217;t realize our dreams if we have clutter (mental, emotional, physical) in our lives.</p>
<p>Over the past two years my business had taken the back-burner so I didn&#8217;t focus on the look, but now that I&#8217;m recommitting to it, I&#8217;ve hired the Men to create me a new image because there are some things that need professional input.</p>
<p>As for the mindset, I live the message I deliver&#8230;</p>
<p>Thanks for prompting me to think about all that James!</p>
<p>Cheers,<br />
Alex</p>
<p><em>Alex Fayle&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/SomedaySyndrome/~3/342267644/vacation-notice.html' rel="nofollow">Vacation Notice</a></em></p>
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		<title>By: Janice C Cartier</title>
		<link>http://menwithpens.ca/four-choices-to-brand-your-online-business/comment-page-1#comment-12195</link>
		<dc:creator>Janice C Cartier</dc:creator>
		<pubDate>Thu, 24 Jul 2008 19:26:53 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1143#comment-12195</guid>
		<description>Phew, thanks Kelly.  You said it so much better that I could. I would love to have a clever name, but speaking as a fine artist you hit the nail square on the head. Why would my online marketing and positioning work differently than my offline? Should it?

&lt;em&gt;Janice C Cartier&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/cartier/paintings/~3/344655059/clean-up-on-aisle-3.html&#039; rel=&quot;nofollow&quot;&gt;Clean up On Aisle 3&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Phew, thanks Kelly.  You said it so much better that I could. I would love to have a clever name, but speaking as a fine artist you hit the nail square on the head. Why would my online marketing and positioning work differently than my offline? Should it?</p>
<p><em>Janice C Cartier&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/cartier/paintings/~3/344655059/clean-up-on-aisle-3.html' rel="nofollow">Clean up On Aisle 3</a></em></p>
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		<title>By: Leanne Magraith</title>
		<link>http://menwithpens.ca/four-choices-to-brand-your-online-business/comment-page-1#comment-12161</link>
		<dc:creator>Leanne Magraith</dc:creator>
		<pubDate>Thu, 24 Jul 2008 03:43:39 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1143#comment-12161</guid>
		<description>Mmm... I am thinking I should have read more articles like this before I stumbled head first into launching my blog a few weeks ago with a rather unusual look and unusual name - Forever Change.

But then again it may not have changed the end outcome much anyhow because at  the end of the day I like to be different.  In a way I am expressing my square peggedness through my blog if that makes sense.

&lt;em&gt;Leanne Magraith&#039;s last blog post..&lt;a href=&#039;http://foreverchange.net/take-2-storms/&#039; rel=&quot;nofollow&quot;&gt;Take 2 - Storms&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Mmm&#8230; I am thinking I should have read more articles like this before I stumbled head first into launching my blog a few weeks ago with a rather unusual look and unusual name &#8211; Forever Change.</p>
<p>But then again it may not have changed the end outcome much anyhow because at  the end of the day I like to be different.  In a way I am expressing my square peggedness through my blog if that makes sense.</p>
<p><em>Leanne Magraith&#8217;s last blog post..<a href='http://foreverchange.net/take-2-storms/' rel="nofollow">Take 2 &#8211; Storms</a></em></p>
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		<title>By: Kelly</title>
		<link>http://menwithpens.ca/four-choices-to-brand-your-online-business/comment-page-1#comment-12159</link>
		<dc:creator>Kelly</dc:creator>
		<pubDate>Thu, 24 Jul 2008 02:27:12 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1143#comment-12159</guid>
		<description>James and Janice,

For artists &quot;don&#039;t name after yourself&quot; simply doesn&#039;t apply. When Dale Chihuly ceases to be, there will be no more Chihulys. 

In buying art we are trying to buy something which was touched by that artist&#039;s Vision, if not by his or her hands. Though some are more factory-style, not always touching every part with their hands, the brand doesn&#039;t outlive the artist, because it&#039;s the Vision that dies with them.

In the sense that Janice wants to make money, it&#039;s a business. But unless she wants to become a commodity and move away from fine art, she is not running a &quot;company,&quot; and so does not need a name that can carry on. 

Art is intensely connected to artist. She can&#039;t take a hiatus (without work being interrupted) or plan for succession. There is no succession in fine art. It&#039;s a different animal.

My 2Â¢.

Later,

Kelly

&lt;em&gt;Kelly&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/MaximumCustomerExperienceBlog/~3/343393784/&#039; rel=&quot;nofollow&quot;&gt;Inspiration Points: Go Easy on Yourself&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>James and Janice,</p>
<p>For artists &#8220;don&#8217;t name after yourself&#8221; simply doesn&#8217;t apply. When Dale Chihuly ceases to be, there will be no more Chihulys. </p>
<p>In buying art we are trying to buy something which was touched by that artist&#8217;s Vision, if not by his or her hands. Though some are more factory-style, not always touching every part with their hands, the brand doesn&#8217;t outlive the artist, because it&#8217;s the Vision that dies with them.</p>
<p>In the sense that Janice wants to make money, it&#8217;s a business. But unless she wants to become a commodity and move away from fine art, she is not running a &#8220;company,&#8221; and so does not need a name that can carry on. </p>
<p>Art is intensely connected to artist. She can&#8217;t take a hiatus (without work being interrupted) or plan for succession. There is no succession in fine art. It&#8217;s a different animal.</p>
<p>My 2Â¢.</p>
<p>Later,</p>
<p>Kelly</p>
<p><em>Kelly&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/MaximumCustomerExperienceBlog/~3/343393784/' rel="nofollow">Inspiration Points: Go Easy on Yourself</a></em></p>
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		<title>By: Akemi - Yes to Me</title>
		<link>http://menwithpens.ca/four-choices-to-brand-your-online-business/comment-page-1#comment-12156</link>
		<dc:creator>Akemi - Yes to Me</dc:creator>
		<pubDate>Wed, 23 Jul 2008 23:21:11 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1143#comment-12156</guid>
		<description>No phone?  Where are you?
That doesn&#039;t affect my Reading at all.  All I need is some personal info from you, so email me. 

How it works is: I go into the Hall of Akashic Records and find your own Akashic Record with your identifying info &gt; I do research and put the findings together for you &gt; then I will contact you when it is ready.  Typically, we&#039;d schedule a phone session so that I can explain the findings to you (there will be a lot of new things in it, so I do recommend a phone session if it&#039;s possible), but I can email you my written summary and you can email me back your questions if you like. 

BTW re: the discussion on domain name.  I agree with the wisdom of not using one&#039;s name for domain or business name.  However, I still took the domain akemigaines.com just in case. It is parked under yes-to-me.com  See, you can have the best of two worlds ;) 

So it&#039;s not the Spirit but you who get affected with the lack of phone . . .

&lt;em&gt;Akemi - Yes to Me&#039;s last blog post..&lt;a href=&#039;http://www.akashicrecordreading.com/2008/05/29/use-up-your-prayer-muscle/&#039; rel=&quot;nofollow&quot;&gt;Use Your Prayer Muscle!&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>No phone?  Where are you?<br />
That doesn&#8217;t affect my Reading at all.  All I need is some personal info from you, so email me. </p>
<p>How it works is: I go into the Hall of Akashic Records and find your own Akashic Record with your identifying info &gt; I do research and put the findings together for you &gt; then I will contact you when it is ready.  Typically, we&#8217;d schedule a phone session so that I can explain the findings to you (there will be a lot of new things in it, so I do recommend a phone session if it&#8217;s possible), but I can email you my written summary and you can email me back your questions if you like. </p>
<p>BTW re: the discussion on domain name.  I agree with the wisdom of not using one&#8217;s name for domain or business name.  However, I still took the domain akemigaines.com just in case. It is parked under yes-to-me.com  See, you can have the best of two worlds <img src='http://menwithpens.ca/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  </p>
<p>So it&#8217;s not the Spirit but you who get affected with the lack of phone . . .</p>
<p><em>Akemi &#8211; Yes to Me&#8217;s last blog post..<a href='http://www.akashicrecordreading.com/2008/05/29/use-up-your-prayer-muscle/' rel="nofollow">Use Your Prayer Muscle!</a></em></p>
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		<title>By: Bamboo Forest</title>
		<link>http://menwithpens.ca/four-choices-to-brand-your-online-business/comment-page-1#comment-12155</link>
		<dc:creator>Bamboo Forest</dc:creator>
		<pubDate>Wed, 23 Jul 2008 22:27:03 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1143#comment-12155</guid>
		<description>Picking a good domain name can not be overstated. Can not, can not, can not. This is the internet, and the domain name is everything. The domain name can be likened to the location of a restaurant. Anyone who has ever owned a restaurant (I never have) will tell you how huge a deal it is, where you&#039;re located. It can be the difference between a good business, and a going out of business. 

I agree that one should not choose their name for a domain. It&#039;s a mistake I see repeated often. The point of a domain name is to represent your business, your feel, and to be easy and attractive - to keep people coming back. Names don&#039;t communicate this.

&lt;em&gt;Bamboo Forest&#039;s last blog post..&lt;a href=&#039;http://punintended.com/blog/the-7-stages-of-procrastination/&#039; rel=&quot;nofollow&quot;&gt;The 7 Stages of Procrastination&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Picking a good domain name can not be overstated. Can not, can not, can not. This is the internet, and the domain name is everything. The domain name can be likened to the location of a restaurant. Anyone who has ever owned a restaurant (I never have) will tell you how huge a deal it is, where you&#8217;re located. It can be the difference between a good business, and a going out of business. </p>
<p>I agree that one should not choose their name for a domain. It&#8217;s a mistake I see repeated often. The point of a domain name is to represent your business, your feel, and to be easy and attractive &#8211; to keep people coming back. Names don&#8217;t communicate this.</p>
<p><em>Bamboo Forest&#8217;s last blog post..<a href='http://punintended.com/blog/the-7-stages-of-procrastination/' rel="nofollow">The 7 Stages of Procrastination</a></em></p>
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		<title>By: James</title>
		<link>http://menwithpens.ca/four-choices-to-brand-your-online-business/comment-page-1#comment-12154</link>
		<dc:creator>James</dc:creator>
		<pubDate>Wed, 23 Jul 2008 22:10:43 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1143#comment-12154</guid>
		<description>@ Akemi - I&#039;d actually be interested, but I&#039;m still living in my no-phone ruled world. Do Spirits read email really well?</description>
		<content:encoded><![CDATA[<p>@ Akemi &#8211; I&#8217;d actually be interested, but I&#8217;m still living in my no-phone ruled world. Do Spirits read email really well?</p>
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		<title>By: Akemi - Yes to Me</title>
		<link>http://menwithpens.ca/four-choices-to-brand-your-online-business/comment-page-1#comment-12153</link>
		<dc:creator>Akemi - Yes to Me</dc:creator>
		<pubDate>Wed, 23 Jul 2008 21:43:32 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1143#comment-12153</guid>
		<description>Hmm. . . I moved up my banner ad.  It&#039;s my ad, so I can tolerate it being right next to my photo . . . 

Thank you for your tips. 

If you are interested in my Reading, let me know -- I&#039;d be happy to give your a friendship discount. (Don&#039;t be scared . . .  I&#039;m really nice and Spirit gives you only what you can manage.) 

Light,

&lt;em&gt;Akemi - Yes to Me&#039;s last blog post..&lt;a href=&#039;http://yes-to-me.com/2008/07/21/review-how-ordinary-people-became-millionaires/&#039; rel=&quot;nofollow&quot;&gt;Review: How Ordinary People Became Millionaires&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Hmm. . . I moved up my banner ad.  It&#8217;s my ad, so I can tolerate it being right next to my photo . . . </p>
<p>Thank you for your tips. </p>
<p>If you are interested in my Reading, let me know &#8212; I&#8217;d be happy to give your a friendship discount. (Don&#8217;t be scared . . .  I&#8217;m really nice and Spirit gives you only what you can manage.) </p>
<p>Light,</p>
<p><em>Akemi &#8211; Yes to Me&#8217;s last blog post..<a href='http://yes-to-me.com/2008/07/21/review-how-ordinary-people-became-millionaires/' rel="nofollow">Review: How Ordinary People Became Millionaires</a></em></p>
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		<title>By: James</title>
		<link>http://menwithpens.ca/four-choices-to-brand-your-online-business/comment-page-1#comment-12152</link>
		<dc:creator>James</dc:creator>
		<pubDate>Wed, 23 Jul 2008 21:07:32 +0000</pubDate>
		<guid isPermaLink="false">http://menwithpens.ca/?p=1143#comment-12152</guid>
		<description>@ Phillip - Hehehe, yeah, poor Jesse got raked over the coals with his name. Better than Philhines.com, yes. Definitely.</description>
		<content:encoded><![CDATA[<p>@ Phillip &#8211; Hehehe, yeah, poor Jesse got raked over the coals with his name. Better than Philhines.com, yes. Definitely.</p>
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