Four Ways to Target Buyers With Writing

Writing copy for a website? Penning some web content for a client? Trying to be compelling with your words?

Wait a minute – just whom are you trying to compel? What type of buyer are you targeting?

You need to use emotional language that evokes the senses, you need to make it simple and attractive so people take action, and you need to use words that your buyer can relate to.

Read four ways to target specific types of buyers on my latest Copyblogger post. Target the “Cheap Economy” buyer, the “I Like You; You Like Me” buyer, the “Right Way or the Highway,” buyer and the “Ugh. Shopping” buyer easily.

Then get writing.

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