A Special Gift for You (that Probably Shouldn’t Be on This Blog)

A Special Gift for You (that Probably Shouldn't Be on This Blog)

I like a fine Shiraz.

This won’t be a shock to any of you regular Men with Pens readers or anyone who has taken one of my Damn Fine Words writing courses. A glass of wine is my most-recommended solution to a lousy day and my go-to reward for pulling off a great coup. It’s probably the only vice I’m willing to admit in public – mostly because people often offer me a glass if I mention it.

But my love of fine wine isn’t common knowledge. In fact, if you Google my name, you’ll find out more about my underwear than my drinking habits. So when Naked Wines made me this offer, I was impressed:

Every single one of my readers and followers gets a $100 off any of the wines on the Naked Wines website.

FREE WINE. What’s not to love?

That’s exactly why I blew them off, of course. Completely. I thought, “Who the hell are these guys? $100 off is a LOT of money. (And a lot of wine.) Are they kidding me?”

I thought this was a classic case of a pitch sent out to a bunch of people by a company who hasn’t bothered to do their research. I’m the owner of a copywriting and website design company, after all. So why were these guys contacting me, of all people? Didn’t they know that nothing I do has anything to do with wine?

They did, as it turns out – and that’s why they got in touch with me.

Naked Wines is the real deal. They’ve been listed in Forbes, Mashable and Bloomberg. And they’d done their homework. They knew exactly who I was. They liked my writing and my readers. They knew I was fond of a glass of Shiraz at the end of the day. And they said, “We have something your readers might like. Do you think they might be interested?”

The more I thought about it, the more I started to think, Hell, they just might.

So here you go: It’s the holiday season, and I’m sure you have people to entertain, which means you may be laying in more wine than usual. (Or laying into the wine more than usual, whichever comes first.) And I know many of my readers like a fine glass of wine just as much as I do, so if coupon is useful to you, I hope you enjoy it.

If you buy $160 worth from Naked Wines, use the coupon code below to get $100 off – and that means you can pick up a lot of wine for just $60.

It’s a pretty sweet deal. I won’t tell you what a case of wine costs me up here in Canada, but I’d definitely jump on an offer like this. (I tried to, in fact, but the deal’s only valid across the border.)

And I know, I know: Some people will think it’s stupid of me to offer this to you guys. It has nothing to do with my business. Nothing to do with my blog. It’s kind of pointless, really.

But you know what?

Sometimes business isn’t about branding or strategy or marketing. Sometimes it’s just about a good bottle of wine – and the season to share with those you care about most.

Happy holidays, to all of you.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.