Why should anyone bother to hire a freelance writer to write for his or her website or business needs? After all, almost everyone can write, right?
Yes and no. Writing as a skill is very common. Almost everyone can write but very few people can write well. Common perception is that since most people know how to write, writing as a professional is easy. In short, almost everyone can write but very few people can write well. A good freelance writer can be a valuable asset to your online business or website.
Many people underestimate the value of hiring a freelance writer for their copy or web content needs. A good writer is beneficial to a business, its marketing, and its success. Quality content can increase interest, draw attention, and increase traffic. Writers can effectively deliver a message or play on emotion to land a sale. They can inform, attract, amuse, motivate, intrigue, and much more. Choose someone with sub-standard skills or ability, and your website is passed over.
There are such a range of writers. And you are right, some are great–many are terrible.
Recently, I was looking through novels in a bookstore and was amazed how I would judge the writing in a couple paragraphs.
This reminds me of the same tired idea that since we all went to school, therefore “anyone can teach.”
There are great writers and there are great teachers and great…
There are lousy writers and there are lousy teachers and lousy….
Our challenge is to become a great writer and teacher or hire someone who can do us proud.