I needed a distraction, and fast. My toddler desperately wanted to cross the two-lane street to run up and down the ramp leading up to the bank, and it was minus 30 outside. Not counting the wind-chill factor.
That’s Celcius, people.
Quick thinker that I am, I ducked into the local magazine store, allowing my toddler to breeze up and down the aisle of glossy covers, grabbing headlines and attractive photos in search of large quantities of gummy bears and Dora the Explorer game cards.
Since Dora doesn’t really turn my crank but magazines do, I perused the offerings on display, quickly skipping over anything French (50% of the mags for sale), the selection of beauty and fashion mags (I’m not their target market) and porn. (Alright, I gave that a quick glance, I admit.)
That left me with a choice of equestrian magazines, PC and computer selections, and business-related options.
There it was: Unlimited.
It was bold. It was upfront. It had great headlines like “Who Doesn’t Want to Be a Millionaire,” “Truth or Share: This Man Dares Downtown to Think Different,” and “Bringing Home the Bacon.” Goals, originality and money.
I was hooked.
I’m still hooked, a week later. I’ve read every article in the magazine more than once and I’ve written a letter to Unlimited telling them about their great publication. I’m sure they already know, but compliments are always nice to receive.
The magazine’s whole style and tone is one of innovative, snappy content and regular people turning entrepreneur. It’s about real people like me, leading the new trend of the business world. It’s about drive, determination and changing the face of just who sets the standards today.
It’s guaranteed, too: “We guarantee you’re going to find the content really useful and relevant, or your money back.” Seriously – what magazine guarantees their content?
It’s jazzy and hip. It’s slick. It’s right up there for quality. It’s distinctly Canadian, which is cool as hell, but Unlimited applies to anyone in business, no matter where you live.
Even better? Unlimited lets you subscribe right online through PayPal. No credit cards required.
If you’re 25 to 40, if you’re an entrepreneur, if you’re young and dynamic and your business is on the up and coming, then you need to get a subscription to Unlimited. Today. Now.
(No, I wasn’t paid to write any of this review. This is my honest opinion.)
Oh, sure *Canada’s* greatest…
What about me (my maternal grandparents came from Canada, by the way)?
And why do I have to be 25 to 40?? Isn’t that just a LOT discriminatory?? In a couple of weeks I’ll be sixty – do I have to hang myself?
@ Tony – Welcome to Canadian pride. We do have it, you know. Every now and then we poke our heads up and politely (and usually quietly) wave our little maple-leaf flag, whisper our anthem and then subside back into wondering what sort of creature Americans are and what they eat for breakfast. (My friend Pat tells me grits… *shudders*)
And Canada is great. Hey, every time the Olympics come around and it’s the great opening ceremony, who is the best group out there looking cool and yukking it up with Canuck craziness? Hm? Hm?
As for discriminatory remarks, I didn’t mean to make any. I’m just plainly stating their target market, because if my Mom read that magazine, she’d say they all look like bums trying to be businessmen. Or maybe not. My mum can be surprisingly cool. Just not about me
But if you have the coolness factor going on, then you are ageless and have the right to subscribe to any damned magazine you want. Just because you’re that cool.
Grits?
Not in this part of the country..
Hey, we like Canada.. we’re just a little vague on where it is..
Yes, I’ve heard about the me-and-my-island blinker effect… North. Due North, lad. When you come visit, I’ll introduce you to poutine as real food. Better than grits, I’m sure.
North? There’s nothing north of here but Vermont.. after that, it’s all woods until you get to the glaciers, isn’t it??
I like the magazine.. thanks for the link!
Poutine! The food of the gods!
Yes, Tony, there is a Canada. Not quite as elusive as the Bermuda Triangle and definitely more accessible than Area 51 (or Area 52 for those of us in the know
).
Grits are just polenta, you know.
You have sold me on Unlimited, though! It looks like just my cup of tea.
You’ve convinced me…subscription ordered.
Coolness. Ha, it’s cool to see I’m a compelling writer! Seriously, though, it’s a great mag. Maybe they’ll feature me one day
Hey James,
Thanks for the props. I’m glad you found the magazine on the racks out in Quebec.
@Tony – Canadian magazines have to fight on the newsstands to be noticed thanks to all the big glossy American magazines. And ’cause Canadian readers like Canadian content, we trumpet that. But we love our Yankee cousins too.
The core audience is indeed 20 and 30 somethings – which determines the voice, the stories we cover, and how/where we target promotion, among other things. Trying to be too many things would water down the editorial, and frankly, make a unique thing into something just like every other magazine out there. Having said that though, you’ll probably find you enjoy many of the articles anyway!
@Sonia and Chad – Thanks for the order!
We’re really interested in hearing from our readers, thanks again, James, for your kind words about Unlimited.
Sincerely,
Joyce Byrne
Associate Publisher, Unlimited
I wasn’t really offended
I looked up poutine – sure must taste a lot better than grits!
I’d suggest to you 20 and 30′s that if you want to still be blogging at sixty, you had better limit your intake – that can’t be good for you..
I’ll read a few more issues on line before I make up my mind.. I hate killing trees and try to avoid print media when I can.. we don’t even subscribe to newspapers..
@ Joyce – You’re very welcome; it was my pleasure. I’m also honored to have you comment here, so my thanks to you. I really have to admire the way you guys nailed your target market. Not all mags pull that off well and I think you did an outstanding job.
@ Tony – Poutine is incredibly unhealthy and probably the most common food in Quebec. It’s laden with salt, extremely fatty and boosts caloric intake by one zillion with one forkful. But we wash it down with beer, which has zero calories. I think. I hope. It’s still better than grits, I’m sure. If it isn’t, the beer will help console us at lacking that polenta-food.
Oh, I didn’t realize you eat it with beer. That’s fine then: alcohol kills calories by a little understood chemical reaction where the only by-product is pure water.
You’ll be fine, don’t worry about it. Another little known fact about beer is that if you drink enough of it, you no longer need exercise. This is because of the “beer belly”, assumed by ignorant medical professionals to be unhealthy, but actually quite the opposite.
But.. don’t ever eat carrots, broccoli or any fruit while on this regimen. That could be fatal.
I think carrots are fatal under any circumstances. Especially cooked. *shudders*
Hmmm…over 30? Check. No broccoli? Check. Beer? Um…no, don’t like beer…*wonders if hard cider would make a good substitute?* Looks like the poutine diet is a go.
Oh, and did we mention the cheese squeaks when you eat it?