But what about skeptical guest posters, the ones who aren’t sure about the value of guest posting, look down on it and who see few benefits?
Well, if you want to guarantee that your guest posting attempts achieve low results, ramp up that arTEESTe attitude, create a self-fulfilling prophecy and give guest posting half a serious shot instead of a real college try.
Perfect. Welcome to failure.
Remember that you aren’t writing for free or giving something away. If you feel that your work is above all this business of guest posting (and make no mistake; it is a business), then keep your content and your attitude.
In fact, the notion of “giving it away for free” couldn’t be more inaccurate from its shortsightedness. You have the opportunity to capture new readers, new clients and more sales. It’s all about you and what you make of the opportunity.
The blog owner isn’t giving you something for free, either. Yes, he or she is doing you a favor and giving you a chance, but “what’s in it for me” works both ways. Blog owners expect something from your guest post in return for its moment on the stage.
A good guest post should give the owner’s blog credibility and traffic because your work is that good. It could earn Diggs or Stumbles or go viral. The blog owner gets good stuff; you get good stuff by association. Win-win.
Oh, by the way? Blog owners are going to check out your site. If they visit your site and find a sloppy blog, uninteresting posts, erratic posting, rehashed content, a poor product or a negligible service, you’ve blown all your chances. They certainly don’t want to promote anyone that brings down their reputation.
So in this case, yes, your guest post was a waste of your time.
Stay tuned for tomorrow’s post, a look at the flip side of guest posting, the blog owner’s perspective. We’ll look at how to introduce guest posting and some of the reader reactions you should watch out for.