How Misbranding Hurts Your Passion
“This isn’t what I like doing.”
How many times have you said that to yourself while working on a project? You’re doing what you love – writing, designing, coaching… But if that’s the case, why do you hate what you’re working on if you’re doing what you love?
You may have misbranded yourself. Ouch.
Misbranding can hurt your business and your enjoyment of what you do every day to earn a living.
Take a look at how you convey yourself to others so you can get the work you want. Read my post on Small Fuel Marketing to know How Misbranding can Hurt your Business – and then go brand yourself properly.
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Oops – that link isn’t working. I would really love to read it though – it relates to an article I’m working on right now =)
Trisha’s last blog post..Social Media Enables Advanced and Effective Business Networks
Isn’t it ironic that you didn’t get a byline on a post about branding?
Hunter Nuttall’s last blog post..The Best And Worst April Fools’ Joke Of 2008
LOL… Actually, I did. If you visit the home page of the blog and see the excerpt, you’ll notice my name at the bottom.
I can only direct people to posts I’ve written if I’ve been given a byline and credit for the work. (Which means you’ll never notice all my other famous posts out there!)
On a serious note… I guess this highlights the importance of knowing yourself. Define who you are and the world will beat a path to your door.
The trick is that it’s hard to do that. Fear causes us to be all things to all people, leading to very little traction anywhere.
What would you rather be, a dull Swiss Army Knife or a razor sharp blade?
It takes courage and hardwork to become a blade.
Raza Imam
http://SoftwareSweatshops.com
@ Raza – I think it’s very common for us to try to pretend to be someone we’re not (albeit innocently with the intentions of putting our best foot forward).
Remember, though – don’t pass yourself off as razor sharp when you’re dull Swiss Army… just find out what dull blades can do that razor blades can’t, and brand and promote accordingly.