Increasing Site Traffic on a Budget

It’s amazing how many methods are available for increasing website traffic, and it can be difficult to find which traffic-driving strategy works best for you. You want it to work fast and be as cost effective as possible. Cheap is good, but free is better if you’re on a tight budget.

There are a few basics of driving traffic that won’t change, no matter which method you choose. Here are a few basic tips for generating free traffic for your website.

• Content, content, content! Websites are virtual real estate, and content is the scenery on the lot. When you have good, solid content that targets the right audience, you’ll increase your chances of getting hits. Try using an article marketing campaign to tempt readers to click through to your site.
• Freebies. Create a report or simple e-book that you can use as a give-away. People love getting things for free (don’t you?), and if you have a give-away to offer visitors, it can work in your favor. The trick is to make these freebies “viral”. A viral document (such as a PDF or ebook) is one where you include links with some kind of incentive to click within the document. You might include a link for additional bonuses or rebates on a visitor’s first order from your site.
• Affiliates. There is nothing wrong with helping out other websites. Go ahead and offer freebies to webmasters in return for a credit and link back to your site. Links rule. You can cover a lot of ground with the search engines when a link pointing to your site appears on someone else’s page. If you don’t want to join an affiliate program, try a link exchange with sites relevant to yours.
• Testimonials. Have you found a good product that you’re pleased with? Leave a testimonial on the seller’s website and add your link. One good turn deserves another. Endorsing a product you know is good can go a long way to bring visitors to your site.
• RSS Feeds. RSS is something we see a lot of these days, but many don’t know what it is or understand it beyond some vague connection to news reports. RSS stands for “real simple syndication”, simplified XML created for sharing news headlines and content from websites. An older script for syndication was Java script. While Java script still has its uses, search engines ignore it. The content has to be embedded into the page for the engine to recognize it as useable. RSS takes care of this problem. You can either publish your own RSS feed or you can import RSS feeds from other sites. If you want to keep your content fresh with very little effort, this would be the way to go.

Of course, all of this you can do for yourself – if you have the time. If you don’t, hire someone who can help and delegate the tasks to save time and effort.

That’s where we come in; we’re one team willing to help you bring your website up to standard and improve your search engine ranking.

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