There are days I get tired of hearing about all the techy stuff I’m supposed to learn – and keep in mind, I’m already pretty savvy.
It’s not that I don’t like to learn – I do. But it seems there’s so much we’re being told to learn… and each day, something new is added to that list.
A few years ago, all you needed to know was how to blog.
These days, that’s not enough. Now you need to know how to write viral posts, create downloadable PDFS, manipulate small designs, send out newsletters, build lists, create videos, give presentations, offer webinars…
And that’s just the tip of the iceberg.
It’s crazy. Are business owners truly expected to learn everything there is to know about the online world? What happened to just doing some plain ol’ business?
And while we’re asking questions, how are business owners supposed to keep up? Technology evolves and advances at warp speed. By the time you’ve finished learning something new, it’s old.
All the knowledge you acquired is outdated already. Which means you need to learn more.
While you’re busy learning all this latest, greatest stuff, you’re not paying attention to your business. You’re not doing the work that you need to be doing.
Like managing your company. Or working for your clients. Or improving your products.
That’s pretty important stuff.
Plus, you only have 24 hours in a day. Even less if you opt to sleep, eat and go to the bathroom from time to time.
You have even less time to work and learn if you have a family.
And a cat. Or maybe a fish.
By the time you try to fit everything – life, work, learning – into your day, you end up with no time for yourself. (You may not have much of a marriage left either.)
This makes no sense.
And even if by some miracle you manage to do all you’re supposed to do and learn all you’re supposed to learn and keep everyone happy in the meantime…
Well. You’re exhausted.
Hell. Something’s got to give, right?
Look, if something has to give, try not to let it be you. You’re pretty vital to this whole online business thing.
Without you, your business tanks. Your income stalls. Your health goes down the drain. And probably your sanity with it.
So how about slowing down? How about taking it one step at a time?
I know, I know. This flies in the face of current beliefs propagated by impressive Internet super-humans who believe people are built to operate at warp speed without rest or respite.
These guys seem to learn all the latest technology with a snap of the fingers. They sometimes make you feel inadequate. Or slow. Or dumb. Or lazy, outdated dinosaurs.
Give me a break.
I believe you can only do so much. Yes, you need to spend time building your business. Yes, you need to spend time learning new things.
But let’s not go nuts over it, hm? Take things slow. Just do what you can, a little each day. Stop kicking yourself that you don’t know how to do all the cool, crazy stuff you can do with technology.
You’ll get farther with your business when you have this attitude. Because your business isn’t learning everything under the sun until you’ve become a literal ‘net know-it-all guru.
Your business is your business. Remember that.
So get a grip. Focus on what matters. Start like this:
- Make a list of everything you feel you need to do and learn for your business. It’s probably going to be a really long list, but that’s okay.
- Prioritize your list. Stick the tasks you feel will bring you most money fastest at the top. Stick the “would like to learn this one day” at the bottom.
- Each day, pick the most important, highest-priority task at the top of the list to work on.
And just do it. Forget the rest.
If you accomplish the task at the top of the list that you were working on, great! Strike it off the list, pat yourself on the back, and move to the next task.
The stuff that’s at the bottom?
It can wait. It isn’t really that important. So what if you don’t get to it for months? So what if you don’t learn how to do it now? So what if you don’t know how to do that thing everyone else knows how to do?
At least you have a business – one that’s growing, thriving and succeeding because of your attention.
Eventually you’ll get to the stuff you’d love to learn. It’s on your list, right? And as you work through your high-priority items that help you bring clients and steady income, the low-priority stuff at the bottom moves up.
One day, the stuff you want to learn will be number one. And by then, you’ll have the income and time to learn how to do it.