“Money rules my life, and I’m okay with it.” – Kevin O’Leary, Dragon’s Den
I have a bit of a problem with certain advice flying around these days, specifically the type of stuff that gives you backpats about hating marketing and sales. I think we’re all too supportive of people who dislike pitching and promoting – we should get a little more cold-hearted about things.
We should slow down on reading the stuff that discourages you from becoming true money-hungry marketers. There’s nothing wrong with marketing to make money. In fact, we should read more about how to be a little more greedy and rake in the cash. Forget the advice that teaches you how to build warm fuzzies with your audience – it isn’t getting you very far.
That’s not to say warm fuzzies aren’t useful. I’m all for building good relationships, of course. If people don’t feel good about you or your business, they won’t buy from you. Fail.
But I think we’re being led astray will all this soft back-patting that tries to avoid true marketing and that focuses instead of feeling good about business. I think we’re walking down the wrong path. I think we’re spending too much time trying to avoid the truth about what we really need to do:
Kevin O’Leary from Dragon’s Den says it best: “Money rules my life – and I’m okay with it.”
He’s not concerned about hurting feelings. He doesn’t let squidgy emotions about marketing get in the way of what he wants. He focuses on cold, hard cash, and making more of it.
He lets money rule his life – and that’s smart.
When you let money rule your life, the whole game changes. You focus on improving your bottom line. You cut expenses and stop wasting time. You move forward with your plans and chase wealth – which is ultimately, freedom.
With money, you do great things. You invest. You make mistakes. You learn. You get better at your game. You improve your life. You improve the lives of others. You create impact and build legacies and change the world.
You can’t do that if you’re feeling guilty about making money.
The true beauty of letting money rule your life is that you take control of it. You don’t let the bills get the best of you. You get smart about spending and bringing income your way. You make better choices. You gain the confidence to say no to bad ones. You learn that there’s high-level value in chasing the almighty dollar.
And in mastering it.
The more money you have, the more goals you can achieve. And the more goals you achieve with the money you have, the more you can help other people achieve their goals. You accomplish everything you set out to accomplish…
Without worrying about money at all.
I think that’s fantastic. When O’Leary uttered those words, I grinned. I wrote them down. I even started to plan a tattoo… but then I decided that’s just a bad decision. Buying the tattoo shop and making it rock was way smarter.
(See how that works?)
So all this talk about guilty feelings with marketing, having difficulty selling your services, hating to pitch your products… I don’t know about all that. None of it seems a logical, business-minded way of creating wealth, freedom and success. And wasn’t wealth, freedom and success the very reason you got into business?
No? Oh. Maybe it was just to create a bunch of warm fuzzies. Carry on.
There’s truth in what I say: Look around at people who aren’t marketing or who soft-pedal it. They focus on making their audience feel good instead of working to convince them to hand over dollars.
Are these non-marketers rich? Are they wealthy? Do they have true freedom, the kind that gives them all the time in the world? Do they create businesses that truly change lives in a meaningful, impactful way?
Maybe some do. For the most part… meh.
When I look at successful entrepreneurs who are the top of their game, I don’t see any of them feeling awkward or shameful about marketing. They use their cool, calculating mindsets. They focus on business – whether it’ll turn a profit, whether they can cut expenses, and how much revenue they can bring in.
They don’t hand out daisies and hugs. They don’t care what anyone thinks of them. (In fact, I’m pretty sure Kevin O’Leary is a hated hardass.)
(But damn. Is he ever rich.)
Successful entrepreneurs value money – highly so. They understand that money brings them everything they could want and more. They know that money brings them freedom and the ability to create change in the world. They understand that money is a key factor in the entrepreneurial life. It’s everything.
The Dragon’s Den guys? They freakin’ love money.
Think about what money can do. It sustains, supports and stimulates economies. It creates jobs and lets people learn new skills or apply ones they already master. It solves problems and builds legacies around the world. It improves the quality of life for not just one person but many, all through a beautiful domino effect that comes from dollars spent and dollars earned.
So why be ashamed of making money? Why undervalue its potential? Why feel guilty about working hard to create it? I say let it rule your life. Want it. Value it. Desire it. Love it. Lust for it. Chase it. Protect it. Create as much of it as you can.
And set aside the silly “I don’t like marketing” squidgies. They aren’t useful. In fact, they’re a bit silly – they get you less of what you want and more of what you don’t. (Unless you like being poor, that is.) It’s silly to scorn sales and marketing, because all that does is prevent you from achieving wealth and your goals.
So turn that on its head. Embrace marketing. Exhalt in sales. Love money. Forget about worrying over what people think of you and your efforts to create income. Stop focusing on warm fuzzies and start building up your bank account.
Let money rule your life… and be okay with it.