A freelance graphic designer can’t find work without networking with others. The art of networking is one thing you’ll need to know – and know well – when you break into the world of freelancing. Jobs won’t come from thin air, and a freelance graphic designer can’t find work without actively putting effort into the search.
For those of us who of us who tend to be on the introverted side, though, networking, negotiating and socializing with people can be nerve wracking.
I speak from experience. James likes to be at the forefront; he’ll charge into the spotlight and take control before everyone in the room knows what hit them. I, on the other hand, tend to be the type to linger near the doorway and carefully scope the room out before finding a quiet corner to observe some more. I can’t stand talking on the phone and would much rather communicate through email. My own network consists of people I’ve connected with on a casual level first.
My approach to networking is very passive, and I usually don’t go looking for a connection. Most of the time, a job comes through a shared interest or a friend (or friend of a friend) needing my services, and I add the people involved to my network contacts list. This passive type of approach, however, is hit or miss and isn’t the best. In freelancing, you can’t afford to wait for people to come to you. Sometimes you have to bite the bullet, get out, and actively seek to expand your network.
Judy Rosmarin wrote, “Networking Strategies for Shy Professionals”. In the article, she gives many good tips for those of us who find it difficult to “meet and greet”. Here are Judy’s five tips for networking:
- Recognize and deal with the aspects of networking that bother you most. For example, if you’re scared of meeting people, begin by practicing with trusted friends. Tell them about your interests, training and abilities. Or, if you’re worried about becoming tongue-tied, role-play your meetings until you feel confident about what to say.
- Create a structured plan, and then stick to it. Set goals and be disciplined about achieving them. While some career counselors recommend making 15 to 20 calls a day, lower this amount if it seems overwhelming.
- Make calls when your energy is highest. If you know that you’re more upbeat after lunch, save phone calls until then and use the morning for administrative tasks.
- Know what you want to say when calling. Develop a script that includes your key points and use it to make sure you mention important items. Many introverts have difficulty making small talk. By learning about your contacts and their companies, you can direct your conversations and make them more meaningful.
- Take time out to replenish yourself. Plan your schedule so that you have periods of solitude that allow you to recharge. For instance, don’t schedule a full day’s activities if you plan to network at an evening event.
Like anything, networking is a skill you develop, not one that you’re innately aware of and use instinctively. You can practice networking, role-play some networking conversations with friends, and try to improve your skills. A freelance graphic designer can’t find work without getting in touch with people who need the freelancer’s services, and all networking comes down to is contacting others who can help get you ahead.
