Chris Brogan is a nice guy. He’s also really smart, friendly and has great taste in shoes. (I know. We went shopping together.)
But I digress.
A few months ago, Chris sent out a newsletter that talked about bigger brush strokes – that painting the story of your life (and your business) means believing you can do more than you do and be more than you are.
You have to believe that you’re the painter. You have to believe you can paint bigger than what’s in front of you right now. Then, you have to actually do the work to paint the bigger picture. You have to actually think about what would make you happy, what that would look like in goal form, and what plans those goals will require for you to succeed.
It’s a very nice thought. We all have our canvas to color, and we control the paint’s application. Fear of touching the canvas means empty days. A big splash of sunny yellow here, a sweep of bold red, and you’ve created a vivid, rich life experience.
But you can’t neglect your smaller brush strokes. Fine details and special touches bring the broad brush strokes to life. And sometimes, just that small touch here or there makes all the difference.
Small brush strokes separate you from all the others.
Big brush strokes take no effort. Grab a large brush and slap the paint on. Smaller strokes require you to think about the effect you want to create. They require gentle application, with forethought to the result. They demand a careful, considerate hand.
With the right focus on the big brush stroke and just the right amount of detailing, your canvas of life might become a true masterpiece.
The same is true of your business. Leap in and work madly with abandon, and you’ll have a riot of color – and a mess. Work slowly and carefully, paying attention to the finest brushes you use and the tiny touches you apply, and you create a spectacular business.
Think of what everyone tells you about building your business. They want you to paint with huge brush strokes indeed: Build a large readership! More subscribers! A bigger list! And that’s all well and fine, but if the customers you earn from that large readership leave disappointed in your lack of attention to detail, soon everything fizzles out.
That’s a big brush stroke of fail.
Smaller brush strokes help make sure every moment of your customer’s experience with you is perfect, and your business becomes breathtakingly beautiful.
Easier said than done, I know. Tiny brushes need a steady, deliberate hand, and that’s not always as fun as rushing ahead or working quickly. Detailing your canvas often means slowing down and taking more time to think about what you’re painting.
But when you do… when you slow down and focus on fixing the small details, touching them up so they’re just right, you’ll feel so incredibly proud of your creation. You’ll want to shout to the world to come see what you’ve done!
When you do, you’ll have admirers who say wonderful things about your business. They’ll tell their friends. They’ll commission work and hire you or buy from you. They’ll feel great about it too.
And you’ll feel thrilled you took the time to blend your tiny, careful brush strokes into the bigger picture of your business canvas.