Also keep in mind that when you post consistently, it becomes part of your routine and habit. That helps keep you on track and posting consistently (see the circular cause and effect going on?).

Not only that, you start to take your blog more seriously. You feel that something is missing when you don’t blog. That’s a good thing; inconsistency leads to extinction.

I think I will take your advice with my next blog, and inform my “dear readers” that I am now going to be on a schedule. It will be interesting to see what happens to my page views…I’ll keep you posted!

However, *consistent* blogging is important. If you are going to blog three times a week, do so. If your schedule only allows for once a week, maintain that weekly post.

Readers come to expect delivery at certain times and days. We are creatures of habit. When the post doesn’t occur, that leaves readers wondering what’s up. Leave them guessing for a few days and guess what… you may lose some of them.

As much as bloggers want readers to be loyal, readers want bloggers to be loyal to them as well. Consistency – not frequency – is key.

To add to that suggestion, let readers know how often you update your blog. Make it clear from the start what your frequency will be, and maintain that consistent schedule.

And if you do have to slip away because family, friends, money or real life calls… write a quick post to announce your absence. You’d be amazed at the sympathy and understanding you’ll receive in return.

At any rate, good to have you around, Serendipity, feel free to join in discussions. And Roberta – I like T&A as much as the next guy; but behind closed doors ;p

As far as objectionable language, personally, I will not use it even as a quote in my blog. Not only am I trying to maintain a calibre of professionalism, I don’t want porn ads inadvertently appearing! I blogged about this once, and managed to make my point in a family-friendly way; like you, James, I don’t think that writers need to stoop to the level of huxters to make their point.

I disagree that busy copywriters earning $$$ don’t blog so much.

I write for a living myself, I don’t have enough hours in a day, but a blog post goes up on my blog consistently and daily. I get other writers to blog for me, I stockpile blogs and post them when I can’t write… there are tons of solutions. Many copywriters blog consistently even while busy. And when they can’t, they post up a quick note, at the least.

Spammers? Oh yes. I agree with you there.

Thanks for commenting. I’ll keep an eye on your blog for a while. Ambivalence can be swayed. You up for the challenge of swaying it?