SEO strategies are getting out of hand.
The craze is boosting site ranking and driving traffic. Warnings of doom if you don’t have a search-engine friendly website stir anxiety. Have a blog? You’d better make sure it’s optimized for search engines, too. Google is god, or so I’ve been told.
The SEO game reminds me of a friend of mine who wants to increase the sales potential of his website. It’s an okay website – nothing fantastic. The layout isn’t great and the colors aren’t the best. Still, my friend offers a good product and gives fantastic customer service to clients.
Visitors need to be enticed to buy. Website appeal and increasing the sales pitch should be my friend’s first concern, right? After all, he’ll only get one chance to make a first impression with potential clients. A website’s lure is the most important aspect of boosting sales.
My friend, though, wants a website that is search-engine optimized. Smart move. He’s afraid that the site doesn’t have a good search engine ranking. In fact, he’s panicking over ranking. It’s all he can think about. He can’t focus on sales and increasing those. My friend is stressed out over his website’s rank with Google and boosting that.
There is something wrong with this scenario.
Instead of choosing an attractive color scheme and layout, my friend is worrying over his website ranking. Instead of concentrating on making his site easy to navigate, my friend is wondering whether a French translation of his pages will increase his SEO.
Shouldn’t he be focusing on the potential client and landing sales?
It’s pretty sad when boosting site ranking eats up energy and time. Playing the game of the Google gods takes away from a business. World takeover by a site ranking number one over millions of other sites is a nice idea, but let’s be realistic. Landing the number one spot on the first page of Google is like winning the lottery – it probably isn’t going to happen to you.
People should focus on a business aimed at people, not search engines. That doesn’t mean neglecting website SEO. It means paying attention to who is going to increase your site ranking – your clients. Find the happy medium between attention to your business and boosting ranking.
Keep in mind why you got into online business in the first place.. I’m sure you didn’t open your virtual shop doors because your childhood dream was to rank high with search engines.
It’s time people stepped back from the craze to be on the first page of Google. Think about it: There are millions and millions of websites. For most websites, the chances of actually making it to the first page of Google are nearly nil. Give it up, folks.
Quit playing games. Focus on your business. Concentrate on making your venture the best it can be.
