Should You Brand Yourself or Your Business?

Branding, branding, branding… Hey, any single entrepreneur should brand his or her own name. The creative pro gets the glory, right?

Wrong.

Chaining yourself down with a personal branding strategy may be the worst mistake you can make in your business. It’s restrictive, it stunts growth and it’s a prison term you don’t want to suffer.

Are you in personal branding prison? Find out in my latest Copyblogger post. But don’t worry – we’ll write.

Post by James Chartrand

James Chartrand is an expert copywriter and the owner of Men with Pens and Damn Fine Words, the game-changing writing course for business owners. She loves the color blue, her kids, Nike sneakers and ice skating.

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  1. Michael Martine | Remarkablogger says:

    I think my comment at copyblogger is like number 71, so let me say thank you here as well for writing this.

    My entire being is now bent towards even more than just branding the business over the person. It has to do with something Brian said to me at SOBCon. One of the first things he said to me when we had a chance to speak to each other was, “When are you getting out of consulting?” My jaw dropped. But it all made sense when he delivered his presentation and said we should strive to build an asset, not a job.

    That’s what I’m working towards. Thanks for the inspiration!

    Michael Martine | Remarkablogger’s last blog post..12 Irrefutable Reasons Why Jude Should Listen to Me

  2. This is a question I have often pondered, especially since I run multiple companies. What I learned through trial and error is that branding your company is much more powerful than branding a personal name, which can be associated with a company.

    If you brand your company and later sell that company, the branding is already done and the products or services will follow that company no matter who owns it.. If you brand your name and change products, it can confuse your customers and result in lost sales for your remaining services.

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