Simple and easy are often used interchangeably, and in many cases they are. But simple and easy are different words with different meanings.
What is simple is not always easy.
This is an important distinction, because we often look for so-called ‘secrets’ the probloggers guard only to find that what they do is fairly simple stuff. And almost straight away, we discredit or downplay those ‘secrets’ because we don’t believe it can be that simple.
What we fail to take into account is that just because it is simple in theory does not mean it will be easy in practice.
To illustrate my point, consider the issue of weight loss.
The Thing About Weight Loss and Blogging Success Is…
Losing weight is simple in theory. You just have to create a negative calorie balance, meaning you have to spend more energy than you ingest. You either eat less food or exercise more, or do both. And you lose weight.
It really is that simple. All the issues around carbs, fats, and the best types of exercise are just details.
Yes getting the details right will allow you to lose weight quicker and more effectively. But at the end of the day, if you exercise 4-5 times a week and eat less food, you become a weight-loss success.
Despite the simplicity, losing weight is one of the hardest things to do. Every day, thousands of people go on a diet… only to be off it in a couple of weeks.
Why? Because the mind is a feeble thing. One minute it’s excited and pumped, the next it’s indifferent and exhausted.
Willpower is temporary. It comes and goes, and with it your ability to do even simple tasks consistently.
Why Succeeding As a Blogger Is Simple but Hard
Becoming a successful blogger is a lot like becoming a successful weight-loss story. They both involve doing things that are simple in theory but hard in practice.
Successful blogging involves writing quality posts on a regular basis and promoting them through methods like guest posting, commenting, social media etc.
It really is that simple.
Yet most bloggers fail because (like dieters) they can’t stick to their resolutions. They can’t stick out the tough times when no one reads their blog and no one accepts their guest posts.
Eventually willpower starts to give way to old habits. Other activities look more attractive. It seems too hard to succeed and too easy to walk away.
What does that mean for those who want to succeed as bloggers?
The lesson is that you should not confuse simple with easy. What is simple is not always easy.
And consequently, most bloggers won’t succeed because they’re unable to do simple things over extended periods of time. Maybe years.
If you just stick it out long enough, you beat most bloggers. Simple – and easy.