There is one big mistake that people make when targeting keywords for articles. They choose the most popular keywords to insert in their text. Sure, you have keywords in your article, and that should bring traffic to your site, right?
Wrong. Choosing the most popular keywords has the effect of your article being lost amongst all the other articles with the very same keywords. Targeting niche-specific keywords is good, but if your keywords are too specific, you won’t get enough hits.
Finding the middle point between most popular and tightly specific is best for choosing keywords.
Take this blog, for example. I probably have lots of keywords in my text such as writing, editing, articles, ebooks, and copy. Guess what? So do plenty of other freelance writers. Why would Google pick my site over anyone else’s?
It won’t. However, if I wrote using keywords like romance writing, manuscript editing, marketing articles, quality ebooks, and catchy copy, I might have a better chance of attracting an interested audience and have more hits to my site. Why? My keywords aren’t really lost amongst the masses. They’re not too specific either.
Why else will I have more hits than another site? Because I take the time to write well and my content is valuable to the reader. While other sites may receive one hit because of search engines picking up keywords, my site will receive return visits.
