It’s rare that we do a book review here at Men with Pens, but today you’re in for a treat. After my recent shopping spree, I discovered an invaluable book for business. I’ve read it cover to cover, I recommend it, and the best part is, it’s worth the money.
Before you read further, it’s time for a disclaimer: This post contains affiliate links. If you use our links to buy this book, we earn a commission fee of a dollar or two from each sale.
But I’m not writing this review to earn money. I’m writing it because I feel the book is a good resource and offers valuable information. I want to share my discovery with you – that’s all. If I earn a few dollars, great. If no one uses our affiliate link to purchase the book, that’s fine, too.
Now. Let’s carry on, shall we?
When I first noticed Al and Laura Ries’ 22 Immutable Laws of Branding, I wasn’t impressed. Looks count, and I can’t say that the book cover sealed the deal for me.
In fact, I browsed books and read summaries and reviews for a long time, thinking over my purchase heavily. Who wants to plunk down money for a bright-orange horror with Tide-style concentric rings? The Ries’ almost lost a sale from a damned ugly cover.
But buy the book I did, and I spent three days enjoying it so much that I nearly wore out Harry’s ears with my crowing.
Many people call me a “branding expert” (which is pretty cool). I’m pleased to say that 22 Immutable Laws of Branding confirmed that fact. I knew almost everything the book covered, which was a damned fulfilling feeling.
In short, if you wished you knew everything I did about branding, well, now you can. Buy this book.
Disclaimer: I may know everything about branding – I don’t apply it all in my own project. In fact, I test the theories continually by doing the opposite of what I should. The result? Breaking the rules doesn’t always get the results I want.
If you want to know why your domain name matters so much, read this book. If you want to know whether you should specialize or generalize, read this book. If you want to know whether you should branch out into a new add-on service, read this book.
22 Immutable Laws of Branding does focus more on stores and items sold by companies, like cars, liquor and Xerox machines.
It’s easy to relate to the big-name branding examples used to explain the concepts of each law. Mercedes cars, IBM computers and Coca Cola are all products we know. Using these examples to drive home their message, the Ries duo leaves no room for misunderstanding or incomprehension.
One downside of the book is that there isn’t much focus on online branding in the bonus section of 11 Laws for Internet Branding. What little there is could certainly be expanded on. (But then again, that’s why we’re here, right?)
Despite the lack of online-related branding examples, the book still shines, because perception is perception, no matter which way people absorb the message. Nearly each of the 22 laws the Ries’ covers in the main part of the book apply to online business and e-commerce, and they are easily adapted to the Internet.
If you’re thinking of opening a business or even if you have an existing business already, 22 Immutable Laws of Branding is worth its weight in gold. It’s already earned a spot right on my desk (reserved for only the most relevant, useful books considering the limited space available). And it should be on yours, too.
Liked this review? Let us know. As we read and work our way through a vast selection of books on marketing, branding, fiction writing, consumer behavior and creativity, we form opinions of what we like and what we don’t. If this is information you’d like us to share, we’d love to hear it.
And if you don’t? That’s cool. This blog is your space too, and we don’t want to publish content that you don’t need and don’t want to read.