Comments on: The 22 Immutable Laws of Branding: A Review

By: Jonathan

Jonathan — Sat, 02 Jul 2011 22:14:46 +0000

One also has to become the business rather than just owning a business. Today, price is not enough to compete, we need to make people want to buy from us because it’s coming from us.

http://www.professionaltactics.com/dont-just-own-the-business-be-the-business/

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[...] The common myth is that it’s all about being a good writer, but website content has more to do with sales and marketing, branding techniques, shopping habits, storytelling and fiction and plain old human psychology. [...]

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By: Bookmarks about Branding

Bookmarks about Branding — Sat, 18 Oct 2008 13:30:24 +0000

[...] – bookmarked by 3 members originally found by xXAddictedToMusicXx on 2008-09-28 The 22 Immutable Laws of Branding: A Review http://menwithpens.ca/the-22-immutable-laws-of-branding-a-review – bookmarked by 5 members [...]

By: Phillip Hines

Phillip Hines — Fri, 22 Aug 2008 22:13:06 +0000

haha yeah…actually last night we went downtown and that was pretty fun in Vancouver…we’ll be at the PNE all weekend but yeh I’d like to check out the outdoors too…thanks for the link

Phillip Hiness last blog post..Day 2: We drove over 1000 miles and landed somewhere in Montana

By: James

James — Fri, 22 Aug 2008 11:35:00 +0000

@ Philip – WOOT!!!

Things to Do in Vancouver

Me, I’d go for a Hell’s Gate ride, looks awesome. Sea kayaking would be cool… go watch whales. Hike. Trees? Huge trees out there. Huge. You can scuba dive (I’ll just watch, k?)… Hm. There doesn’t seem to be much, does there… Should’ve come to Montreal

By: Phillip Hines

Phillip Hines — Fri, 22 Aug 2008 04:46:52 +0000

Hey James,

I’m in Vancouver. Anything fun to do while here? So far the city seems pretty tight, but just wanted to get a Canadian’s thoughts.

Phillip Hiness last blog post..Day 2: We drove over 1000 miles and landed somewhere in Montana

By: Linas Simonis, PositioningStrategy

Linas Simonis, PositioningStrategy — Thu, 21 Aug 2008 18:32:16 +0000

Dave, you are right, basic psychological principles that work for branding and advertising will never be dated. This book is relevant today even more than it was twenty years ago. Linas Simonis, PositioningStrategys last blog post..How a Business Blog Forces to Think About Strategy: a Disaster of the New ThinkPad

By: Susan

Susan — Thu, 21 Aug 2008 18:24:08 +0000

Loved the review. Other than checking out Amazon.com customer reviews, it's always nice to get more opinions. Susans last blog post..Linoluna

By: Dave Navarro

Dave Navarro — Thu, 21 Aug 2008 17:01:43 +0000

The basic psychological principles that work for branding and advertising will never be dated.

Psychology is psychology, and that won’t change. The surface level things will naturally change with the times, but the foundation won’t.

To say that there’s little value – if you haven’t read the book in its entirety – is misleading. James is a perfect example – he’s using principles within this book, and business is flourishing.